This role is open to be based from: New York, NY; Washington, DC

The Senior Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This position will heavily focus on paid search but will also have the opportunity flex into other channels including paid social, programmatic, content partnerships and more. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

Responsibilities:

• With support from a manager, assist in development of strategic media plans that drive their client’s business
• Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to create and maintain media campaign details
• Work with third-party paid media vendors and platforms to set up, manage, and optimize paid media campaigns
• Implement, manage, and optimize paid media campaigns across self-serve platforms such as Google Ads, Microsoft Ads, Facebook/ Instagram, LinkedIn, Snapchat, Pinterest, TikTok, etc.
• Leverage advertising technology and data automation tools to assist in performance analysis and optimization of Paid Media channels
• Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
• Serve as daily internal account team, vendor, and client contact when appropriate; address account team, vendor, and client issues thoughtfully and effectively
• Consistently produce high-quality internal and external campaign reporting
• Build relationships with emerging technology, media, and internal business partners to meet client needs
• Contribute to business growth through building a network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Edelman network
• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals

Basic Qualifications:

• 3+ years of relevant experience in paid media, preferably in an agency environment with specialization in paid search
• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
• Expertise with Google Ads, Microsoft Ads, Search Ads 360, etc.
• Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
• Strong data analytics and Microsoft Excel skills
• Proven ability to manage multiple small or medium-size projects simultaneously
• Strong writing, editing and client interaction skills

Preferred Qualifications:

• Working knowledge of web analytics platforms such as Google Analytics or Adobe Analytics
• Strong communication skills, analytical abilities, perform well under pressure, and be a team player
• Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
• Experience in other Paid Media channels such as Programmatic, Paid Social is a plus

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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.

To learn more, visit: https://www.edelmandxi.com

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

DXI is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

DXI upholds an inclusive environment, where uniqueness and diversity are celebrated and encouraged. We recognize and honor all types of diversity—gender, gender expression, race, ethnicity, age, sexual orientation, religion, disability status, socio-economic background, experience and more. As part of Edelman, we have several employee networks – focused on AAPI, Black, Hispanic/Latinx, LGBTQ+, Veterans’ and women’s communities – to provide a space where employees can share, learn and grow. We also offer a variety of training options for candidates who want to pivot or learn different skills within the industry.