Paid Media Strategist- Dallas | Atlanta

PAID MEDIA STRATEGIST

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place. Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

About The Role

Jackson Spalding is seeking a Paid Media Strategist to join our growing team. In this role, you’ll serve as the media buying expert. Successful candidates will have at least 2 years of experience in media buying and digital marketing client work in an agency setting.

The ideal candidate is strategic, analytical, detail-oriented, collaborative and would enjoy an entrepreneurial environment.

About Jackson Spalding

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned.

With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L.Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2022, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.

Responsibilities

Lead negotiation and buying efforts for all media (broadcast, digital, print, social, out of home).
Develop relationships with media partners and manage rate negotiations.
Work with internal and client teams to develop strategic media recommendations based on campaign objectives.
Manage digital programs including, but not limited too: display ad trafficking, tracking, optimizations, reconciliations.
Serve as the primary point of contact for clients while developing and presenting media plans to meet KPIs and conversion goals.
Provide thorough reporting and recommendations based on data.
Communicate recommendations to clients and collaborate with internal team.
Manage client facing deliverables in a timley manner.
Participate in strategy development and annual planning for integrated marketing communications tactics.
Identify meaningful data events, and trends for further analysis.
Contribute to measurement and analytics, making optimization recommendations.

EDUCATION

Bachelor's degree (Journalism, Communications or Marketing a plus)

Requirements

2 years of experience in media buying and digital marketing client work in an agency setting
Experience managing and launching digital/paid media campaigns and strategy development
Client partnership/management experience
Strong project management
Media planning experience
Detail oriented and able to manage multiple projects
Resourceful, self starter mentality
Written and oral communication skills

 employee Benefits

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.

World class health care insurance
Profit sharing
Unlimited sick days
401k match + personal financial planning
Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time working remotely – whether from home or elsewhere.

Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.

EEO

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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