Do you thrive with building relationships? Can you manage a team and meet tight deadlines? Do you want to contribute to growing company revenue by effectively managing existing customer relationships? The Director of Search Marketing position is the perfect opportunity for you! Click Here Digital is seeking an experienced, senior paid media manager to manage our Paid Media team that manages large and complex accounts.
Job Description
This is a full-time on-site role for a Director of Search Marketing located in Baton Rouge, LA. The Director of Search Marketing will be responsible for the day-to-day management and execution of paid search campaigns, media planning, and web analytics. The Director of Search Marketing will also be involved in leading the digital marketing team and collaborating with clients to develop effective digital marketing strategies.
Job Responsibilities
- Evaluate, create and drive our partner marketing strategy
- Document internal procedures, policies, and tutorials
- Provide specialized technical support to internal ad campaigns managed by SEM Analysts
- Train and develop internal teams on industry best practices, company practices, and internal policies
Qualifications
- Expertise in paid search campaigns, media planning, and web analytics.
- Experience and strong leadership skills managing and leading digital marketing teams.
- Strong strategic and analytical skills.
- Excellent communication and presentation skills, with the ability to present complex technical information in a way that is easy to understand for non-technical stakeholders.
- Google Ads and Google Analytics certifications and/or experience working in Google Marketing Platforms (SA360, Campaign Manager 360, Google Display Network, Doubleclick, Youtube, etc)
- Minimum of 5 years of experience in digital marketing with a focus on paid search campaigns and media planning. Experience in the automotive, legal, and/or medical industry is a plus.
- Strong technical understanding of AdTech industry and technologies
- Experience trafficking ads and troubleshooting challenging ad delivery issues
- Strong project management and organizational skills.