About Dexcom

Founded in 1999, Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. Since the company’s inception, Dexcom has focused on better outcomes for patients, caregivers, and clinicians by delivering solutions that are best in class - while empowering the community to take control of diabetes. Dexcom reported full-year 2022 revenues of $2.9B, a growth of 18% over 2021. Headquartered in San Diego, California, with additional offices in the Americas, Europe, and Asia Pacific, the company employs over 8,000 people worldwide.

Meet the team:

We are seeking an experienced and highly motivated Media Manager who will drive the market's growth strategy across our media channels, including paid search, paid social, display, TV and video advertising, and affiliate marketing to drive sales, revenue, and new customer acquisition. The ideal candidate will be data-driven, analytical, and have deep experience driving growth for DTC brands.

Where you come in:

• You will lead the overall paid media strategy and drive customer traffic, conversion, and ROI for all media channels (search, social, display, video, programmatic, retail trade media, TV, radio, and streaming media channels).
• You will utilize analytics data to provide actionable insight into what is happening with campaigns and why it is happening – and to recommend courses of action to improve metrics.
• You will work with the agency to optimize marketing campaigns to meet and/or exceed Dexcom’s goals through channel-specific levers, including but not limited to keyword research & analysis, bid adjustments & automation, affiliate CPA changes, budget allocation, A/B testing, placement testing, product feed.
• You will ensure traffic, revenue, ad spend, CAC, ROI/ROAS metrics are within or exceed targets.
• You will manage multi-million-dollar budget and relationships with agencies to ensure flawless planning and execution; pushing the agencies to elevate performance, continue innovation and rethinking to advance media performance to industry-leading levels.

What makes you successful:

• You have advanced knowledge of Google Ads Platform (Search, Shop, Discovery, YouTube), Social Ads Platforms (Meta, TikTok, LinkedIn, etc.), CTV, Amazon Advertising, and DSPs and linear TV advertising.
• You are an expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, and agency management.
• You have strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases performance and brand impact.
• You have advanced knowledge of website event tagging and tracking, including the Facebook Pixel and Google Tag Manager.
• You have strong communication, presentation skills, including strength in conducting group meetings.
• You are highly motivated, results-oriented, self-starter who embraces a fast-paced environment.
• You can work independently and thrive in a fast-paced, entrepreneurial culture, and are comfortable in an occasionally ambiguous environment.
• You stay current on the latest marketing trends and best practices, identify new and emerging advertising opportunities, and influence innovation.
• You have a positive attitude and the ability to work in a collaborative environment that values transparency.
• 8+ years of experience in digital marketing within an agency or retail organization

What you'll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required: 15 - 25%

Flex Workplace:

Your primary location will be at a home office. You will not have an assigned workstation and will work with your manager to determine office visit needs. You must live within commuting distance of your assigned Dexcom site (typically 75 miles/120km).

Experience and Education

• Typically requires a Bachelors degree and a minimum of 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at talentacquisition@dexcom.com.

View the OFCCP's Pay Transparency Non Discrimination Provision at this link.

UnitedHealthcare creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided: https://transparency-in-coverage.uhc.com/.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.

Salary: $95,900.00 - $159,900.00"