As a Digital Ad Specialist, you will be responsible for developing, implementing, tracking, and optimizing paid search campaigns across various digital channels on behalf of our clients.

Duties & Responsibilities

• Plan, execute, monitor, and track paid search campaigns
• Analyze campaign performance data, identify trends, provide recommendations
• Develop metric oriented reports
• Utilize Google Analytics for user behavior research
• Create & optimize landing pages and ad copy
• Monitor clients’ budget and keywords
• Stay current with emerging opportunities in the digital marketing world

Working Knowledge:

• Google Ads
• Facebook Ad Manager
• Google Analytics
• Google Tag Manager
• Salesforce
• Microsoft Office Suites