Are you a seasoned digital marketing expert passionate about reaching the right audience at the right time? Join our team we are a leading in-home care brand for seniors based in sunny Florida, USA.

We seek a dedicated and experienced Senior Paid Media Manager to spearhead our paid advertising initiatives across multiple platforms, including Google Ads, YouTube, Facebook, and Programmatic Advertising. If you're a certified pro in these domains and are ready to take ownership of our paid media efforts, we want to hear from you!

Key Responsibilities:

• Strategic Campaign Development: Devise and execute strategic paid advertising campaigns to promote our in-home care services. Leverage your expertise on Google Ads, YouTube, Facebook, and Programmatic Advertising, with proficiency in platforms like StackAdapt, to maximize our online presence.
• Landing Page Optimization: Create high-converting landing pages and implement A/B testing strategies to continuously improve performance and user experience.
• Programmatic Advertising: Manage programmatic video, native, and banner campaigns across various digital channels, including display, mobile, video, and native ads, utilizing platforms such as StackAdapt.
• Creative Asset Management: Take ownership of creating creative assets or outsourcing them on platforms like Fiverr to ensure compelling ad creatives that resonate with our audience.
• Lead Generation: Generate a steady stream of calls and leads to drive new prospects and incremental revenues for our in-home care brand. Experience with building lead magnets is a plus.
• Performance Tracking: Continuously optimize ad campaigns and closely monitor performance metrics to ensure a high return on investment (ROI) and a conversion-oriented mindset.

Qualifications:

• Proven experience in managing paid media campaigns on Google Ads, YouTube, Facebook, and Programmatic Advertising (with proficiency in StackAdapt).
• Certification in relevant platforms is a must.
• Strong analytical skills and the ability to translate data into actionable insights.
• A track record of developing successful paid media strategies that drive results.
• Excellent communication and teamwork skills.
• Dedication and a proactive attitude toward staying updated with the latest industry trends and technologies.

Why Join Us:

• Be part of a dynamic team dedicated to making a positive impact on the lives of seniors in Florida.
• Enjoy a collaborative and supportive work environment.
• Opportunity for professional growth and development in the digital marketing field.

If you're ready to play a vital role in our mission to provide quality in-home care to seniors and have what it takes to lead our paid media efforts, apply today to help us make a meaningful difference in our community!