"We are seeking an experienced and highly motivated Digital Paid Media Manager who will drive the market's growth strategy across our digital media channels, including paid search, paid social, display, TV and video advertising, and affiliate marketing to drive sales, revenue, and new customer acquisition.

The ideal candidate will be data-driven, analytical, and have deep experience driving growth for large brands.Where you come in :

• You will lead the overall paid media strategy and drive customer traffic, conversion, and ROI for all media channels (search, social, display, video, programmatic, retail trade media, TV, radio, and streaming media channels).
• You will work with the agency to optimize marketing campaigns to meet and / or exceed goals through channel-specific levers, including but not limited to keyword research & analysis, bid adjustments & automation, affiliate CPA changes, budget allocation, A / B testing, placement testing, product feed.
• You will ensure traffic, revenue, ad spend, CAC, ROI / ROAS metrics are within or exceed targets.

What makes you successful :

• You have advanced knowledge of Google Ads Platform (Search, Shop, Discovery, YouTube), Social Ads Platforms (Meta, TikTok, LinkedIn, etc.), CTV, Amazon Advertising, and DSPs and linear TV advertising.
• You are an expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development.
• You have strong analytical skills with an ability to uncover insights from performance / measurement tracking to drive action that increases performance and brand impact.
• You have advanced knowledge of website event tagging and tracking in Google Tag Manager.
• You have strong communication, presentation skills, including strength in conducting group meetings.
• You are highly motivated, results-oriented, self-starter who embraces a fast-paced environment.

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Last updated : 2023-09-24"