FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!
Job Description Summary
The Marketing Analyst role is responsible for the execution of reporting and analysis needs for a rapidly growing marketing team. As a Marketing Analyst specifically focused on paid media, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion-dollar annual marketing budget, including both operational and financial measures. This is a data-driven role in which the analysis will drive company decisions and provide the opportunity to have an immediate impact on the business' performance.
Responsibilities
- Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads, and down funnel performance to marry this data to sales and revenue (actual and projections)
- Develop detailed, quantitative analysis while developing meaningful insights into business performance for marketing campaigns; provide recommendations on strategies to optimize and improve performance based on analysis
- Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin
- Manage daily and monthly reporting for leadership on marketing efforts, performance, and testing
- Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy
- Ability to learn and execute within the Google Ads platform, previous experience not necessary
- Work with senior leadership to develop executive reports and insights
- Participate as a thought leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams
- Continually optimize campaign keyword strategy, copy, bid strategy, audience segmentation, and other components and make recommendations to further optimize integrated campaigns and investments.
- Measure results utilizing test-and-learn strategies, as well as market research and analysis, to drive strategic decision making often working with finance and analytical partners.
- Perform industry and competitive analysis to inform investments and campaign tactics
Qualifications & experience
- Strong understanding of unit economics and profitability measures
- Strong organizational and time management skills
- Strong attention to detail
- Intellectual curiosity toward research
- Superior analytical and business judgment
- Strong business acumen
- Able to derive insights from data and make recommendations for adjustments based on insights
- Highly motivated, resourceful, and self-directed with the ability to deliver under pressure
- Understanding of digital marketing metrics and measurement
- Fast learner who is career minded and seeks additional responsibility as earned
- Excellent oral and written communication skills
- Willingness to learn new digital platforms including Google Ads, Google Analytics, Looker Studio and others as required
- Bachelor's Degree in Finance, Mathematics, Marketing, or similar field and/or 3+ years marketing, advertising, or similar experience required
- Demonstrated ability to learn a variety of technical marketing technologies and tools.
- Strong analytical skills, including experience reviewing performance results and making recommendations for future actions as well as problem-solving and analytical thinking
- Exceptional organizational skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
- Must be very comfortable with continuously changing opportunities and priorities.
- Skilled with Microsoft Office, including PowerPoint
- Advanced Proficiency in Microsoft Excel
- Proficient in SQL or aptitude to become proficient quickly with training
- Familiar with lead generation metrics preferred
FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions. FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions. FleetPride has late-model or hard-to-find heavy duty truck and trailer parts, A/C parts, Refrigerants and Tools you need for ALL major makes of Class 6,7,8 trucks backed by a Nationwide Replacement Warranty. FleetPride one of the largest independent distributors of heavy-duty truck and trailer parts in the U.S. We also offer heavy duty expertise with some of the best and brightest people in the business. FleetPride offers heavy-duty career opportunities for self-motivated professionals.