With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe).

We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence.

SUMMARY

We are looking for an experienced Marketing Manager-Paid Media to lead results on the day-to-day basis for multiple digital marketing campaigns and brands. This role will be responsible to grow ROAS and attributed sales through management of retail specific digital media placements and is focused on generating new business on our retailers’ websites and marketplaces. The ideal candidate will have a deep understanding of Amazon Advertising and how to leverage it to drive growth. The Marketing Manager-Paid Media will not only handle execution and manage campaigns, but will provide tactical insight, strategic guidance and thought leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Support the Digital Marketing Director in paid media campaign strategies
Lead the paid media implementation and efficient day-to-day management of multiple campaigns and platforms, including but not limited to Lowes, THD, Walmart, Amazon, and Wayfair
Create, optimize, and manage Sponsored Products, Product Display, and Sponsored Brand campaigns against overall sales and ROAS goals on Amazon or any other marketplace platform
Create and implement ad copy and creative (including tactical recommendations on creative and messaging)
Manage and maintain daily/monthly budgets for each brand and platform to ensure each campaign meets the desired performance metrics, which can include revenue, ROAS, and more
Construct new campaigns for new products and/or shift focus of existing campaigns, in order to improve account performance
Consult with the creative team to develop advertising assets for each platform as needed
Partner with the sales team to align strategic initiatives and promotion support with media dollars
Conduct audits and A/B testing of current campaigns to identify areas for both content, bid, placement, audience and keyword targeting improvement. Leverage trends and insights to drive continuous performance improvements
Track, monitor and optimize performance against key KPIs and report on ROI. Create reports and provide insights
Recommend and consult on any new content or landing pages that should be created in order to promote higher campaign performance
Other duties as assigned

QUALIFICATIONS

Proven ability to drive results in paid media channels
3+ years of direct experience managing Amazon Advertiser accounts or comparable platforms
1+ year of DSP media experience is a plus
Strong strategic thinker and tactical executor with the drive to get things done
Familiarity with analytics tools such as Google Analytics, PowerBI and Skai
Sense of ownership, ability to manage multiple projects while focused on key priorities
Excellent verbal and written English language skills.
Asana experience is a plus
Capability to work well under pressure and meet quick deadlines
Must have good time management skills
Ability to adapt well to change and thrive in a fast-paced environment
Passion to change the outdoor cooking experience and contribute to the company vision
Strong problem-solving and critical thinking skills with a willingness to roll up your sleeves to get the job done

EDUCATION / EXPERIENCE

3+ years of digital media experience
Background in e-commerce
Bachelor’s degree in marketing, business, or related field required

WORK ENVIRONMENT

Hybrid work in office environment (2 days a week in Chamblee, GA)
Knowledgeable of office administration principles, practices and techniques
Dedicated to company and personal core values

BENEFITS

Highly competitive salary
Flexible hybrid office schedule (2 days in office)
Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
Dental and vision plans
Legal and supplemental insurance available
401(k) Match
Generous Paid Time Off + 12 company paid holidays
Paid parental and major medical leave
Company paid basic life, AD&D, short-term and long-term disability insurance
Employee assistance program
Employee discounts and rewards
A culture that values opportunity for growth, development, and internal promotion

To perform this job successfully, an individual must be able to perform each essential duty and responsibilities listed above satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About the Company

Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $3 billion in revenue headquartered in Elgin, IL. Sales of the company’s products are marketed under 80+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazine’s Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021.

Middleby Outdoor is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.