"Are you ready to dive into a role that isn't just a job but an exciting opportunity to reshape our advertising as a company completely?

Look no further because, at Full Focus, we're on the hunt for a Paid Media Buyer (eCommerce) who lives and breathes innovation, data mastery, and strategic brilliance.

To apply for this position, please fill out the form below and if you qualify, our team will reach out with next steps.

Requirements

MISSION

The mission of the Paid Media Buyer is to contribute to the overall profitability of Full Focus by successfully creating, growing, and optimizing the smoothest, simplest, and highest-converting advertising funnels you’ve ever seen.

The Paid Media Buyer will advance the message and mission of Full Focus by creating, analyzing, and optimizing world-class ad campaigns for the Full Focus Planner that attract new customers and retarget current customers to keep coming back repeatedly.

We are moving from working with a marketing agency to bringing someone in-house, but you don't have to live in the Nashville area as this role does not require you to be local! We need an absolute A-Player-strategic, highly data-driven, and who isn't afraid to take initiative.

If you come from an agency background, the singular focus on “one client” and “one funnel” instead of chasing dozens of clients around and being beholden to their whims will make you fall in love with this role.

If you’ve been running your own business, but you’re tired of doing everything yourself and working alone, and you crave joining a healthy team on an exciting mission, you’ll love this role.

If you’ve been working inside a company and want to be part of a healthy team with a great culture that feels like a family, has competent and supportive leadership, and a place you can really settle down long-term, you’ll love this role.

However, if you prefer highly defined day-to-day duties, don’t really enjoy figuring things out, and trying new processes seems intimidating, you won’t do well in this role.

We are not micromanagers at Full Focus. We don’t care about how things have always been done, how you’ve always done things, or what anyone’s SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it, and 2) our company’s success.

We are committed to measuring both on a regular basis.

In this role, you’ll work closely with our Leadership and Marketing teams.

Your goal in this role is to grow our new customer base while maintaining an acceptable CAC. Specifically, in the first six months as the Paid Media Buyer, you aim to accomplish these two main objectives:

• You have successfully increased our new customer base via ads from 1,200 to 4,000+ a month
• You have been able to maintain a CAC of $20, contributing to the overall profitability of the company

This is achieved through three primary main areas of focus, including but not limited to:

• Creative – You love strategizing, creating, and implementing new ad campaigns. You’re constantly seeking the best angle to captivate new audiences and drive overall sales. You are highly collaborative and enjoy working alongside the Marketing team to accomplish our goals
• Funnel Optimization – You love keeping close track of how the funnel works overall and focus your efforts on moving the 1-2 numbers that need your attention that week. You’re comfortable digging into the data and drawing conclusions on what needs to be adjusted to improve performance
• Ad Buying – You wrangle audiences and Ad Manager to hit CPM and CPC targets

In your role as Paid Media Buyer, the primary number that you own on the team is profit from your funnel (units sold + CAC).

You will also be responsible for reporting on a handful of KPIs, including, but not limited to, the number of new customers per month via digital ad campaigns, CPM, CPL, and ROAS.

See scorecard for additional information.

Proficiencies & Qualifications

• Tech Savvy: Familiarity with Apple, Google,Meta Ad Manager, Google Analytics, Hyros, Shopify, ReCharge, is a plus
• Process Orientated: Strategic ability to think about systems and processes and continuously innovate ways to make the client experience better
• Self-starter, self-manager: Takes initiative, anticipates needs, and gets stuff done consistently on time
• Grace and poise under pressure: In a high-growth business, things are always changing, and there are times when things get intense. We pride ourselves on functioning at a high level even when things get busy by working together as a team and communicating effectively
• Committed to excellence: We want to exceed expectations in everything we do and reflect positively on the brand
• Positive attitude: Has a can-do spirit, is fun to be around, and does not complain, make excuses, or gossip

Requirements

• Education: High School degree
• Experience and Values:
• You have 3-5 years of experience optimizing ad funnels, ideally in the eCommerce/DTC space and, even better yet, in planners/journals space
• You have extensive experience working with Facebook, Google, and Youtube ads
• You have successfully transitioned a company from working with an advertising agency to running all digital advertising in-house
• You have profitably spent an ad budget of over $100,00 in monthly spend for a sub-$100 product
• You have worked with an annual ad budget of at least $1.5M
• You want to own the entire funnel fully from start to finish
• You value having autonomy and control
• You have extensive experience in producing ad creative that converts
• You have established a tracking and optimization methodology
• You enjoy copywriting, creating compelling visuals, and overall
• You have outstanding written communication skills
• You have demonstrated the ability to combine strategic thinking with effective tactical execution
• You connect deeply with Full Focus core values
• You are familiar with content similar to Full Focus and executive coaching business models in the marketplace
• Physical and Mental: The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities
• While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to touch, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, bend, crouch; talk or hear. The employee must occasionally lift and move up to 30 pounds. Repetitive motion of upper body. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
• While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service-oriented environment, perform duties under pressure and meet deadlines in a timely manner. The employee must work as part of a team, complete assignments independently, and take instructions from managers
• Employees must be free from chemical dependency. Employees must demonstrate sustained mental and emotional stability to maintain safe boundaries with and for clients

Benefits

COMPANY OVERVIEW

At Full Focus, we believe everyone deserves to win at work and succeed at life. That’s why our mission is to make it nearly impossible for people not to get the Double Win.® To that end, we offer not only the Full Focus Planner, but also a range of courses, books, podcasts, blogs, and newsletters all designed to ensure our customers experience the Double Win. We’re an award-winning Inc. Best Workplaces and Inc. 5000 company, a high-growth mission-oriented team with killer benefits and a primarily remote work environment. Learn more about what we do and our Core Values here.

POSITION DETAILS

This is a full-time, salaried position that reports to our Director of Marketing. This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents&r istributelm;), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks. Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we are committed to together while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to “achieve more” by doing less.

WORK ENVIRONMENT

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may