Manager, Paid Social


    Business Overview
    Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands -thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.



    Position Summary
    Who you are:
    A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.
    Responsibilities
    
        Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
        Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development
        Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting
        Creation and delivery of effective media plan details for paid social campaign efforts
        Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
        Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
        Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
        Management of team day to day responsibilities and overall client engagement
        Supporting the team lead with ongoing client and team management
        Working with your team lead on continuous strategy for your campaigns including audience and creative best practices
        Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
        Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
        Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
        QA reports for accuracy and ensuring client readiness
        Keeping abreast of industry news
        Leveraging Asana for task management and team collaboration
        Becoming an expert in the client’s business and builds trusted partnerships with all levels of clients
        Key participant in strategic media planning and execution
    



    Required Skills & Experience
    
        Substantial experience in account management, planning, and/or performance media experience. Agency experience strongly preferred
    



    Desired Skills & Experience
    
        Strong working understanding of the Paid Social platforms, including major players and supporting technology: Facebook Ad Manager, Twitter Ads, etc.
        Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
        Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
        Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
        Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
        Time management skills
        Excellent written and verbal communication skills
    



    Employment Transparency
    It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.



    Salary Range
    $90,000—$100,000 USD



    About Mediabrands
    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.



    Wage and Benefits
    We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
    We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.