"Here at CTC, we’re an agency of entrepreneurs. We know what it’s like to run an ecommerce business. Because we have. And still do.

Like our clients, we’ve taken 3am calls with overseas suppliers, haggled pennies off pick-and-pack fees, watched something grow and thrive against the odds.

Whether the client dreams of transforming the world or turning a profit, our success depends on their success.

At our core, CTC is a service provider; building brands across visitors, conversion rate, and lifetime value. Centered around our ecommerce growth formula, we tested on our own strategies and brands, to help scale what works.

Additionally, we’re a human service business. And our people are our product. We invest in them because they invest in our client's business. CTC is a fully remote company of creatives, data geeks, and leaders that expanding across the United States & Canada.

We truly believe careers are a catalyst for your future self — because we’re not just interested in who you are, but in who you want to be.

DIRECTOR OF PAID SOCIAL

The Paid Social Director role involves a continuous quest to identify means of establishing and strengthening the media team standards at CTC. Your consistent actions align with the core values of CTC, and you educate your team on how to embody these principles. Common Thread Collective can rely on your profound expertise, encompassing both the advertising platforms and CTC's benchmarks and principles for media acquisition. Furthermore, you share this knowledge, assess its assimilation and impact across the system, and offer guidance to your team amidst shifts in the industry. You diligently steer the team on effectively utilizing CTC's tools and systems for their everyday tasks. Your dedication extends to disseminating, reinforcing, and enhancing comprehension of CTC's media team standards not only to other divisions within the organization but also externally to client partners. This is achieved through crafting blog posts, social media sharing, and active participation in industry gatherings. You stand as a co-author, representative, and zealous advocate for CTC's distinctive approach to media acquisition and its accompanying tools.

WHAT WE LOOK FORThis place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

• The Director of Paid Social starts each day by constantly looking for ways to set and reinforce CTC’s media team standards.
• You consistently act in accordance with CTC’s values and teach your team how to live into these values as well.
• The team of Paid Social Strategists can count on you to have expert knowledge, both of the advertising platforms, and of CTC’s media buying standards and philosophies. And to share that knowledge and measure its adoption and impact throughout the system.
• You provide direction to your team during industry changes and deploy and coach on how to use CTC’s tools and systems to support their day to day workflow.
• You work relentlessly to communicate, reinforce, and build understanding of CTC’s media team standards to other departments within the company, and externally to client partners, in public by writing blog posts and sharing on social media, and at industry events.
• You are a co-author of, a representative of, and a voracious advocate for CTC’s unique media buying methodology and tools.

YOU ARE DRIVEN TO INCREASE VALUE

• As the Director of Paid Social at a world-class performance marketing agency you are actually aware of, and embrace the responsibility of creating business value for CTC’s client partners.
• You believe that CTC exists to create an increasing positive contribution margin, profit dollars.
• You empower, coach and guide your team to use CTC’s media buying methodology and tools to create those outcomes.
• That same coaching, guidance and empowerment also increases the individual's skill, and thereby their ability to create value for CTC’s partners, and for themselves.
• You’re confident that they will be better at their craft through the application of these ideas.
• You seek to activate the potential of those on your team. You know their success is your success.

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You foster an environment for exceptional people to excel.
• You embrace diversity of thought by holding all ideas to a rigorous standard of critique and validation.
• You embrace the responsibility to be both an educator and learner at all times.
• You hold the legacy of the collective in high regard and seek to leave CTC better than we found it. You take our work seriously.

What Success Looks LikeNECESSARY SKILLSEducation

• Bachelor's Degree.

Leadership

• 8+ years of experience w/ at least 2 years of managing teams.
• Train and develop your people to the highest standards. Partner with the Employee Development and Performance Department to develop and continuously improve training materials.

Social Ad Platforms, Subject Matter Expert

• Develop a deep integration of META Ads Platform into the CTC ecosystem by partnering with Creative, Growth, Operations, and Business Development leadership.
• Be a subject matter expert for social advertising in the company and in the industry. Be a vocal advocate for CTC’s media strategy methodology.
• Develop a deep integration of META Ads Platform into the CTC ecosystem by partnering with Creative, Growth, Operations, and Business Development leadership.
• Expert knowledge of the following: META Ads Platform and Shopify. Expertise with additional social advertising platforms (including TikTok, Pinterest, Snapchat) also desirable
• Own, develop and progress relationships with reps and partners. Be ready to text the META rep when platform obstacles arise, and count on receiving a text back from them promptly
• Progress strategic partnerships with advertising channels contacts. Organize and host Joint Business Planning or QBR sessions with META Ads Agency support and other platform partners. Secure access to unique beta programs for CTC’s clients.

Reporting and KPI Development

• Defines and reports on goals and key performance indicators. Checks for understanding among managerial team as well as specialists.
• Ensure those targets represent overall growth for each individual client and growth for the Social department at CTC. Track progress towards these targets daily and intervene as necessary when training and development opportunities present themselves.
• Excel / Google Sheets expertise and a strong ability to analyze data, make actionable decisions and recommendations.

E-Commerce

• A proven record of delivering continuous improvements within an e-commerce/transactional driven environment
• General knowledge of e-commerce marketing methods and a drive for innovation and testing new products or functionalities
• An ability to think about a brand’s 360º digital approach from customer acquisition through to customer retention.

Communication

• Communicate, in writing, regularly—to internally to senior leadership, and externally to current and potential clients on strategic social initiatives and growth opportunities
• Confident interpersonal communicator and relationship builder, including the ability to hold people accountable and conduct difficult conversations.
• Ability to articulate clear performance metrics, challenges and opportunities to executives and stakeholders, and gain alignment on priorities

Curiosity

• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective.

Business Development

• Take an active role in business development through partnership with Sales and Marketing. Join in Business Develop sales calls as needed. Participate in content creation with Marketing.
• Thoughtfully consider high growth opportunities then design plans to lead the department in this direction

DOMAINMANAGEMENT

• This role will have between 3-6 direct reports

ORIENTATION

• This role is both internal focused and client facing

FOCUS

• This role will be planning ahead for future months and quarter—long term vision

WHAT’S IN IT FOR ME?

SALARY RANGE

• $125k - $145k base salary, annually

• This is prior to any benefits (see the “ABOUT US” Section for additional details

Bonus Structure | Director [25% of your annual salary]