Position: Paid Media Specialist - User Acquisition
Location: REMOTE
Duration: 12 mo. with extensions
Openings: 1
PR: Up to $48/hr
WA: USC or GC only
Must-haves
- 3-4 years (MAX) of experience in gaming experience and within performance advertising
- Hands on platform experience - Facebook, Google/YouTube, Twitch, Twitter, Snapchat
- Familiarity with the media buying workflow; analysis; optimization around marketing KPI's
- Proficiency in excel and strong presentation/communication skills
- Ability to work with XF Teams; marketing; finance; creative; legal
- Understands attributions & ads ecosystem / landscape
- A/B Testing Experience
Day-to-Day
A large gaming company is looking for a Paid Media Specialist to assist the growth and media in translating the media strategy and executing it across many different platforms such as: Facebook, Google/YouTube, Twitch, Twitter, Snapchat. Once campaigns are live; they are optimizing the campaign through the flight - reporting; analyzing and generating insights to then go and present/report findings to leadership and stakeholders. This individual should have experience creating and analyzing A/B tests and can articulate the experiments that they have ran on platforms in the past. The campaign cycles are fast paced and this individual needs to be creative and a self-starter.
Associated topics: av, copywriter, editor in chief, morning show, multimedia campaign, on air, social media, twc news, videographer, vtc technician