Media Buyer | Paid Media

Overview

We are looking for a Media Buyer / Paid Ads Specialist to join our in-house team. You will be responsible for planning, creating, implementing and monitoring campaigns on search and display platforms through search engines and social media. The ideal candidate is a high-energy, data-driven and self-motivated individual with proven industry experience, who's ready to take on any challenge.

Responsibilities

Own implementation of advertising campaigns from start to finish
Manage the day to day paid media campaigns (setting up and monitoring) across platforms, such as Meta/Facebook, Instagram, TikTok, YouTube, Pinterest, Google etc.
Monitor and optimize multiple campaigns at a time.
Execute optimization of targeting audience, creatives, messaging, spend and bids across campaigns to meet target KPIs.
Oversee and manage the overall budget for paid media.
Work with cross-functional teams, including Influencer and Creative to ideate and distribute assets for paid media campaigns.
Work with marketing and creative to understand editorial calendars and schedules.
Research our competitors to ensure our offerings/ads are competitive within the marketplace.
Pull, analyze and share channel/creative performance with the rest of the team and stakeholders to drive optimization decisions.
Stay ahead of the latest updates regarding tools, techniques and methods related to paid media through research and practice.

Requirements

2-3 years hands-on experience in creating and running paid social media campaigns.
Experience with tracking links, pixel testing and test orders.
Experience creating and optimizing ad campaigns and paid search landing pages.
Google Ads Certification is a plus.
Experience working in-house for an e-commerce brand or in an agency.
Excellent social, oral and written communication skills.
Problem-solving and critical thinking skills.
Ability to wear multiple hats based on the needs of the task at hand.
Ability to seek, test, and evaluate new advertising channels.
Experience working in a startup environment is a plus.

Notes

This is a startup that is growing and establishing itself in the fitness industry. The ideal candidate is a quick learner who is ready to take on any challenge. We are looking for a person with strong values and principles who can see our vision and grow with the company.