Ref # : W132300
Department : Marketing
City : New York
State / Province : New York
Country : United States
Pay Range : The pay range for this job is $98000 - $186000 annually; actual pay is dependent on experience and geographic location.
Benefits : Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through : Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Global Digital Media Director will report directly to the Senior Vice President, Global Media, Digital Content, and Web3.
As part of the new Global Media organization, we are seeking an experienced, passionate, and highly motivated individual to lead and champion the Digital Media, brand elevation, and Customer acquisition first strategies functions.
The Global Digital Media Director will be responsible for leading Global digital and social media vision, elevating social-first strategies and orchestrations, driving Global digital and social media partnerships, building robust first-party data build-up strategies, and finally driving digital media innovation, in close partnership with regional media and global CIX teams and with media agencies.
In addition, the Global Digital Media director will work directly with the regional media teams ensuring that all media activity aligns with corporate brand objectives and media guidelines.
This position will also be expected to have a high awareness of competitive Digital brand media activity, Data, and privacy regulations updates, as well as breaking news in the digital ecosystem from innovation (AI, VR, AR), and special digital / physical first projects.
Finally, the Global Digital Media Director will be responsible for building global / regional digital media QBR, Monthly Digital Media Highlights (Internal and Competition), and building new internal best practices sharing dynamics.
Essential Duties & Responsibilities
Lead Global Digital media strategies and roadmap
Drive powerful and consistent digital and social media storytelling and content orchestrations
Build powerful synergies and collaboration between organic and paid media teams
Monitor the ongoing Digital Media, data, and Ad Technology ecosystem evolution globally and regionally
Track Competition digital and physical best practices globally and regionally
Assess data ecosystem changes' impact on Digital media planning and performances globally and regionally
Own, develop, and manage global to-local relationships with key strategic Digital and Social partners
Develop strategic direction to create, improve, and / or expand existing brand partnership programs
Demonstrate positive ROI working closely with CIX and media teams : Marketing Mix Optimization, Multi-Touch Attribution, Brand lift and Conversion lift studies, etc.
Lead strategy definition for major Ad technology partnerships, both existing and pipeline
Ensure insights are embedded in the business through clear storytelling, regular touchpoints with business and marketing teams, and a simple suite of standardized and automated reports.
Work closely with Global Marketing teams, with Global and Regional heads of media and digital media leads, and with CIX
Guarantee close relationship and collaboration with all and create a one-team dynamic
Experience, Skills & Knowledge
Advanced knowledge in digital, social, and data platforms
Luxury or fashion sensibility
Exceptional social and digital brand and performance skillset with a powerful creative and innovative mindset
Strong customer and data-centric mindset
Powerful collaborative mindset, building robust and long-term partnerships internally and externally
Knowledge of the e-commerce landscape
Knowledge of both ad-tech and / or mar-tech landscapes
Knowledge of organic social and creators' first strategies
Significant and proven leadership experience, with evidence of driving business change / growth
Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
Strong experience in collating, interpreting, and analyzing data from multiple sources of qualitative, quantitative, and market data.
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
PDN-9a02a9c4-7213-43e4-b70f-dee38c405f6b
Last updated : 2023-09-12