We are seeking a reliable Paid Media Manager to join our awesome team at Smith.ai in Los Altos, CA.

Growing your career as a Full Time Paid Media Manager is an unparalleled opportunity to develop key skills.

If you are strong in people management, strategic planning and have the right attitude for the job, then apply for the position of Paid Media Manager at Smith.ai today!

Paid Media Manager

About Smith.ai:

Smith.ai is a 24/7 customer engagement platform. We bring together the best North America-based receptionists with our proprietary AI technology to help SMBs run more productive, professional, and profitable operations.

Far more than an “answering service” or “call center” we’re revolutionizing the way small to medium-sized businesses respond to new and existing clients. We deliver more qualified leads, happier clients, improved marketing ROI, and far better work/life balance, all while reducing the time internal staff spends on routine tasks and chores like answering calls, scheduling appointments, and collecting payments.

Our clients say we’re their “secret to business growth and client happiness” and their “single best business decision.” Learn more about us at , and read our client reviews on TrustPilot and Clutch .

About the role:

As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive lead generation, talent acquisition, brand awareness, and revenue growth. This role requires a unique blend of analytical expertise, creative thinking, and a deep understanding of various paid media platforms and industry trends. Reporting into our Paid Acquisition Manager, you will play a pivotal role in driving our company's growth and success through effective paid media campaigns.

This manager will operate as the primary team member responsible for top-funnel lead generation, and will manage the budget and strategy for advertising spend and tactics across paid search, social, display, video, and influencers.

The manager will work together with the Marketing, Sales, Design, and Talent Operations teams to execute on paid media campaigns. The manager must not only be able to masterfully build campaigns, provide clear direction to contributing teams like copy, web, and graphic design, but also track, monitor, and analyze such campaigns, maintaining optimal performance across all channels for a blended acquisition cost.

The ideal candidate:

• Is a problem-solver at heart. They are able to meet prospects where they already are, and also where the competition hasn’t even started looking. It’s part “advertising analyst” and part “creative marketer.”
• Is innovative and clever, but they also know the first step is establishing a solid baseline, and that comes with nearly endless testing and iterating to optimize for campaign performance. They are not easily bored with campaign optimization; the tweaks are fun and exciting, and even give an endorphin rush.
• Finds the prospects’ questions before they are asked, and uses ad copy, creative, and landing pages to deliver upfront answers to the most pressing questions that either block the funnel or enable optimal flow-through, enabling sales and hiring teams to kick off conversations on the right foot.
• Has had primary responsibilities including: PPC campaign creation and optimization, KW analysis, campaign audits, market research, short-form copy (bonus points for long-form and landing-page copy), and A/B testing (of copy, design, funnel, etc.).
• Has worked collaboratively with Marketing and Design teams to produce content for demand generation, and has worked with engineering and web teams to ensure the lead funnel captures and moves leads through to sales with minimal loss.
• Has demonstrated strengths in managing advertising and paid media projects and working collaboratively with others involved in projects, whether they are the owner or not. They make it a priority to possess a clear understanding of their specific role in a project, and seek to eliminate ambiguity when it comes to “who-owns-what” within a given project where there are multiple stakeholders, internal or external.
• Is driven by checklists and deadlines, and isn’t afraid to take the first “stab” at formulating new plans for taking a project from concept to execution.
• Loves the trenches and is never afraid to roll up their sleeves to join their team or another team on a project. You pitch in eagerly and see yourself in service to the company’s objectives.

Responsibilities:

The Media manager will develop and implement comprehensive paid media strategies across various channels, including but not limited to search, display, social media, video, and programmatic advertising.

They will own campaign launches, often serving as project manager to ensure all moving parts work together smoothly.

They will collaborate with cross-functional teams, including creative, sales, talent acquisition and operations to align paid media strategies with overall business initiatives.

They will conduct in-depth audience research to identify target segments and develop personalized messaging and creative assets that resonate with each audience.

They will analyze campaign performance data, derive actionable insights, and implement optimization tactics to improve key metrics such as conversion rates, cost per lead, and ROAS.

They are always mindful of how the brand is portrayed and protected, and keenly aware of the “Smith.ai Way” when it comes to communicating our value to both businesses & applicants, keeping a close watch on verbiage, tone, accuracy, and candor.

Qualities:

• Great work ethic : You're a self-starter with excellent follow-through. You prioritize work, so your output closely aligns with business goals and objectives.
• Analytical : You’re driven to focus paid acquisition marketing “bandwidth” and budgets wisely on the best-performing channels -- and the specific products and features -- most likely to maximize qualified lead generation and revenue growth.
• Proactive : You’ve got an, "I'll find the answer before I ask for it" mindset. You’re 5 steps ahead of the team, thinking about which new channels, industries, marketplaces, and mediums to expand into, to generate new exposure to target audiences.
• Positive, flexible attitude : You're able to adapt to the changing priorities of a startup.
• Multitasker : You can juggle and prioritize many projects at once.
• Copywriter and editor : You like to write concise, effective copy for your campaigns, and you know how to adjust your writing for different audiences and industries, as leads’ motivations to use receptionist and chat services do vary. You're detail-oriented and catch errors that others miss that might set expectations improperly for a product or service.
• Eager to learn : You're hungry for new responsibilities and thrive when you push yourself.
• Highly organized, thanks to technology : You are highly effective at using organizational systems (like Slack, Google Suite, Excel/Sheets, ClickUp, Notion, etc.) to collaborate, track, and deliver on key business outcomes. You have mastered the most essential paid acquisition systems, including AdWords, Facebook Ads, keyword research tools (like Ahrefs), and more.

Experience, skills & background:

• 3-5 years of professional advertising and paid acquisition work focused on B2B or B2SMB, preferably for startups or small, fast-growing companies where you had broad, demanding responsibilities and successfully juggled several campaigns at once, largely independently.
• Experience managing multi-layered demand generation programs that required close coordination with other teams, like Design and Web, and a keen understanding of logistics and funnel-flow.
• Exceptional written and verbal communication skills with the ability to adjust messaging for a diverse range of target audiences and to align with our brand tone.
• Bachelor's degree or higher
• Excellent references from both coworkers and managers
• Agency experience strongly preferred.

Working at Smith.ai:

If you're looking for a growing startup that focuses on data-driven execution, Smith.ai is the place for you! We’re laser-focused on our mission of helping small and medium businesses succeed. We strive to test, learn, and improve, continuously developing our solutions, our operations, and our team members. Our executive team brings together leadership from companies that know small businesses: Google, Intuit, and Home Depot.

We are an equal opportunity employer and believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

This is a full-time position with a salary of $70,000-$85,000 per year. In addition to salary, you are eligible for equity and a competitive benefits package that includes medical, dental, vision, life insurance, 401k, and PTO.

Benefits of working as a Paid Media Manager in Los Altos, CA:

• Career Growth Potential
• Room for Advancement
• Generous Compensation