Overview

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

We are looking for a Media Buyer / Paid Ads Specialist to join our in-house team. You will be responsible for planning, creating, implementing and monitoring campaigns on search and display platforms through search engines and social media. The ideal candidate is a high-energy, data-driven and self-motivated individual with proven industry experience, who's ready to take on any challenge.

Responsibilities
• Own implementation of advertising campaigns from start to finish
• Manage the day to day paid media campaigns (setting up and monitoring) across platforms, such as Meta/Facebook, Instagram, TikTok, YouTube, Pinterest, Google etc.
• Monitor and optimize multiple campaigns at a time.
• Execute optimization of targeting audience, creatives, messaging, spend and bids across campaigns to meet target KPIs.
• Oversee and manage the overall budget for paid media.
• Work with cross-functional teams, including Influencer and Creative to ideate and distribute assets for paid media campaigns.
• Work with marketing and creative to understand editorial calendars and schedules.
• Research our competitors to ensure our offerings/ads are competitive within the marketplace.
• Pull, analyze and share channel/creative performance with the rest of the team and stakeholders to drive optimization decisions.
• Stay ahead of the latest updates regarding tools, techniques and methods related to paid media through research and practice.

Requirements
• 2-3 years hands-on experience in creating and running paid social media campaigns.
• Experience with tracking links, pixel testing and test orders.
• Experience creating and optimizing ad campaigns and paid search landing pages.
• Google Ads Certification is a plus.
• Experience working in-house for an e-commerce brand or in an agency.
• Excellent social, oral and written communication skills.
• Problem-solving and critical thinking skills.
• Ability to wear multiple hats based on the needs of the task at hand.
• ​​Ability to seek, test, and evaluate new advertising channels.
• Experience working in a startup environment is a plus.

Notes

This is a startup that is growing and establishing itself in the fitness industry. The ideal candidate is a quick learner who is ready to take on any challenge. We are looking for a person with strong values and principles who can see our vision and grow with the company.