Job Location

Marketing

Job Summary:

The Social & Media Digital Manager is a lead content marketing role - partnered with the PR & Communications Manager role - responsible for developing and implementing online communication and digital advertising strategies that enhance Goodwill's brand through the use of social media, digital marketing and online tools.

Job Description

Essential Functions

• Create, curate and manage on a daily basis the agency's digital marketing efforts by developing relevant content topics to reach target customers, donors, clients and potential employees. Develop a community of active users and ensure that content is consistent with the agency's branding and marketing strategy.
• Create, track and execute budgets for all social media and digital tools. Regularly monitor and report on success and metrics of online paid advertising, including paid content on Google Ads, Facebook, Instagram, LinkedIn, TikTok and Twitter.
• Monitor social media platforms and actively participate in online conversations in a productive way to build brand awareness, drive sales, mission engagement and donations. Further, monitor the online reputation of the brand and respond to customer questions and concerns in a quick and efficient manner.
• Assist in planning and the execution of marketing campaigns and events as a member of the Marketing team.
• Coordinate and recommend social and digital tools, best practices, and strategies to optimize online outreach efforts. Explore and create a presence on new social media platforms, as appropriate.
• Create, curate, edit and post content for electronic/online publications, including multimedia productions. This includes but is not limited to copywriting and planning for the external newsletter, loyalty member communications and/or email/web copy.
• Manage the agency's social media influencer marketing initiatives and foster ongoing relationship with local bloggers/influencers.
• Occasionally act as a spokesperson for Goodwill Industries of Middle Tennessee in local and regional media opportunities (television, radio, etc.); serve as a backup to PR & Communications Manager in this capacity.
• Assist in planning, promotion and execution of new and recurring events, including Style With a Purpose, Wheels-to-Work ceremonies, special sales events and more.
• In coordination with the marketing staff, translate concepts, ideas, and documents into appealing and engaging digital content that will increase website visits/traffic, and maintain desired search engine results.
• Oversee Google Ads functionality and adjust Google My Business listings for retail and donations sites when needed. Experience using a listing management vendor preferred.
• Keep abreast of industry trends and best practices in new online media (B2C & B2B) and website technology; make recommendations and provide support for introducing new online media products. Stay abreast of competitive online activities of similar nonprofits and industries.
• Must have a commitment to achieve results within desired deadlines.
• Attend staff and other meetings in person as required.
• Participate in professional organizations and community programs as needed.
• Perform all other duties as assigned in support of the Marketing Department.

Minimum Qualifications

Required Skills:

Education

• College degree in journalism, marketing, communications, advertising or related field.

Experience

• Five to ten years of professional work experience in social media, marketing, communications, advertising or similar activities.

• Agency experience preferred but not required.

• Demonstrated passion for nonprofit mission work and/or thrifted fashion/sustainability.

Knowledge and Skills:

• Excellent communication skills with solid writing, proofreading and editorial skills are required.

• Ability to understand multiple audiences and develop content focused on their specific needs.

• Ability to write reports, business correspondence and other informative communications.

• Ability to effectively present information and respond to questions from employees, consumers, and the general public using tact, courtesy and cooperativeness.

MATHEMATICAL SKILLS:

• Ability to add, subtract, multiply, and divide in all units of measurements, using whole number, common fractions, and decimals.

REASONING ABILITY:

• Must be a strategic and innovative thinker with the ability to see the larger picture while also being able to drive projects from development to completion.

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• Ability to gain the respect and confidence of others, and act with the highest level of integrity in all situations.

OTHER SKILLS AND ABILITIES:

• A demonstrated capacity for developing and understanding marketing and communication strategies.

• A self-starter, detail and task oriented, able to successfully manage multiple priorities and work well individually on a project or in a cross-functional team environment.

COMPUTER/MEDIA SKILLS:

• Experience with new online media, SEO techniques, Web analytics, and social media tools (blogs, tags, video and audio formats, streaming multimedia, etc.).

• Experience with various software applications such as Adobe Creative Suites and Microsoft Office.

• Experience with HTML, CSS, JavaScript, XML, Flash. Video editing skills are a plus.

• Experience working in a Mac or Window environment.

SOCIAL MEDIA:

• Must regularly participate with multiple online communities and understand social media tools to include, but not limited to, YouTube, Vimeo, Instagram, Facebook, Twitter, Snapchat, Yelp, blogs, Foursquare, online review sites, etc.

• Should possess knowledge of search engine optimization techniques. Ability to integrate social media into broader marketing campaigns.

Required qualifications:

• Legally authorized to work in the United States

Preferred qualifications:

• 16 years or older