HumanN is a leader in the health & wellness industry. We’re looking to add a Senior Paid Media Manager to the team!
The Senior Paid Media Manager is a critical role that will manage and optimize digital campaigns across paid social platforms.
Responsibilities
- Partner with the VP of Digital Acquisition to continuously evolve HumanN’s growth strategy based on the needs of the business, trends, and shifts in consumer behavior
- Plan, execute, and manage digital campaigns – working across paid social platforms (Meta, TikTok, etc.)
- Continuously test and optimize throughout the customer journey from impression to purchase (ad creative, ad placement, landing page experience, A/B and multivariate testing, etc.)
- Provide ongoing management, analysis, and optimization of paid campaigns to achieve performance goals, with an emphasis on tracking and reporting
- Manage budgets and allocate resources effectively to ensure maximum return on investment
- Collaborate with cross-functional teams, including creative, product, and analytics to ensure successful campaign execution
- Prepare reports and presentations to effectively communicate campaign performance and insights to stakeholders
- Stay up to date with the latest paid social media trends, technologies, and best practices to drive innovation and performance
Skills & Knowledge
- Expert level knowledge of the social media landscape, including platforms, advertising products, and targeting options
- Strong analytical skills and experience using data to inform and optimize campaigns
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams and stakeholders
- Strong project management skills, with the ability to manage multiple projects simultaneously
Requirements
- 5+ years of progressive experience in paid social media advertising, preferably DTC
- Experience with managing multi-million dollar campaign budgets
- Deep understanding CAC, ROAS, LTV
- Proven track record of delivering successful and scalable paid social campaigns
Benefits:
At HumanN, we believe top talent should be rewarded. Some of the benefits we offer our employees include:
- Health/Dental/Vision/Life Insurance
- 401k Retirement Plan with company match
- Paid parental leave
- Quarterly stipend for our supplements
- Unlimited PTO
- Hybrid/remote working model
HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.