Position:
We are seeking a dedicated and experienced Paid Media Buyer with a strong focus on TikTok and Meta (Facebook/Instagram) PPC management FULL TIME. The ideal candidate will not only have hands-on experience with these platforms but will also possess a deep understanding of the content dynamics that drive performance on them.
Key Responsibilities:
- Campaign Management: Develop, execute, monitor, and optimize PPC campaigns on TikTok and Meta platforms to achieve client KPIs.
- Content Insight: Understand and provide insights on what kind of content performs best on TikTok and Meta platforms. Collaborate with the content creation team to guide strategic content decisions.
- Budget Management: Efficiently allocate and manage clients' advertising budgets to ensure maximum ROI.
- Client Communication: Serve as the main point of contact for clients. Regularly report on campaign performance, insights, and strategic recommendations.
- Continuous Learning: Stay updated with the latest developments, best practices, and ad innovations on TikTok and Meta platforms.
- Multi-account Management: Handle multiple client accounts simultaneously, ensuring that each campaign meets its specific objectives.
- Team Collaboration: Work closely with internal teams such as account management, creative, and analytics to drive cohesive and successful campaigns.
Requirements:
- Experience: Minimum 4 years of direct experience in paid media buying with a strong focus on TikTok and Meta PPC management.
- Agency Background: Prior experience working in an agency setting, managing multiple accounts, and being client-facing.
- Content Knowledge: Deep understanding of the content types and strategies that resonate best on TikTok and Meta platforms.
- Communication Skills: Excellent verbal and written communication skills in English.
- Analytical Skills: Proficient in analyzing campaign data, deriving insights, and making data-driven decisions.
- Certifications (Optional but preferred): Certifications related to TikTok and/or Meta advertising.