VP Media Strategy - In-House Agency Communications Planning

"Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an VP, Media Strategy - In-House Agency Communications Planning, to serve as a media planner across SEM, paid social and display/video (direct and programmatic). This role will lead digital media planning activities across the marketing ecosystem, ensuring optimal mix to deliver against business goals.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

This position will be a member of our In-House Digital Media Agency, and is not a Corporate Communications position.

Essential Responsibilities:

Develop full funnel media strategy for marketing teams across the enterprise, aligning business objectives to best use of paid media channels to deliver business impact
Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Actively make plan optimization recommendations as supported by channel lead performance and reporting
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to stakeholders internally
Partner with channel teams to share ideas, communicate opportunities, and to identify and deliver new solutions for campaigns
Influence and align stakeholders in a highly matrixed organization
Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of digital marketing and digital media experience.
Experience in financial services, retail or healthcare industry
A minimum of 6 years of integrated brand, digital marketing, media or analytic experience that includes (can be concurrent):
4 years of direct marketing experience using customer data analysis and segmentation
3 years of experience utilizing tools such as Google Analytics, Omniture, or other performance tools to manage digital marketing metrics
3 years of experience with integrated paid media planning experience inclusive of ad words and display marketing, and paid social media
3 years of experience with integrated account / comms planning within a creative agency
3 years of client account management
Hands-on experience with using or conducting 1st , 2nd, and 3rd party research to deliver compelling human and market insights
An online portfolio will be requested to move forward in the recruitment process

Desired Characteristics:

3+ years of agency experience in a media strategy role
Strong understanding of technical requirements, including tracking pixels, data integrations, etc. as it applies to paid media capabilities
Strong quantitative skills, including analytical abilities and math proficiency
Experience in direct response campaign execution

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-#-#. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing"