"We are in need of a strategic Paid Media Strategist to join our inspiring team at Blu Dot in Minneapolis, MN. Growing your career as a Full Time Paid Media Strategist is an amazing opportunity to develop competitive skills. If you are strong in decision-making, critical thinking and have the right vision for the job, then apply for the position of Paid Media Strategist at Blu Dot today!
TITLE: Paid Media Strategist
REPORTS TO: Performance Marketing Manager
ABOUT US: Blu Dot (an award-winning designer and maker of modern home furnishings) is currently searching for a Paid Media Strategist to join our dynamic and values-driven company.
Company Purpose
- Inspire a more creative way of living through good design that's good to everyone.
Core Values
- Good design is good. Good design should be reflected in everything we do.
- Keep it simple. Strive for economy in all that you do.
- Everyone is invited to our party. Treat every individual with respect & dignity.
- Our glass is half full. Focus on the positive.
- Be humble. We take nothing for granted.
- Turn it up to 11. Determine what is expected and do a little more.
- Stay curious. Try, learn, improve, repeat.
ABOUT THE ROLE
Blu Dot is looking for a Paid Media Strategist to join the growing Marketing team. This role will be responsible for executing Blu Dot's paid media strategy, primarily within biddable media platforms. This is a new role at Blu Dot, great for someone looking to make a large impact on a fast-growing organization.
WHO YOU ARE:
- You are a problem solver
- You have a great attention to detail
- You have a sense of urgency
- You have an appreciation for design
- You are curious
- You are approachable
- You are self-driven with a strong work ethic
- You advocate for the level of supervision you work best within
WHAT YOU WILL DO:
- Lead Blu Dot's paid marketing campaigns in biddable media platforms, e.g. Google, Meta, and Pinterest
- Plan campaigns that support Blu Dot initiatives across brand, stores, and trade & contract lines of business
- Report on performance and share results to marketing, stores, trade & contract, and ecommerce teams
- Design and execute experiments to consistently learn and improve upon our digital marketing program
- Manage the paid media budget inclusive of planning, actualizing, and forecasting monthly investment levels
- Inform creative development process by contributing to campaign briefs and participating in creative reviews
- Collaborate with other marketing channels, organic social and email, on developing cross platform campaigns
- Provide accurate creative specs to graphic designers to ensure assets are developed without error
- Work with data and analytics and ecommerce teams to setup campaign tracking
- Support media plans secured with external vendors, publishers, and PR firms when appropriate
- Assist with documentation of all processes and procedures
- Relay trends, benchmarks, and best practices within the broader team
IDEAL EXPERIENCE/QUALIFICATIONS*:
- 5+ years in a digital marketing role
- 3+ years of experience in paid media, preferably in Google, Meta and Pinterest
- Experience with retail category or DTC furniture brand, either direct or at an ad agency
- Google Analytics experience
- Tableau experience is a bonus
- Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available)
- Everyone's welcome to our party! Blu Dot always welcomes candidates with unique and diverse backgrounds. Blu Dot is a member of E-Verify. Applicants must be currently authorized to work in the United States.
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Benefits of working as a Paid Media Strategist in Minneapolis, MN:
- Excellent Benefits Package
- Continuous Learning Opportunities
- Advantageous package
- Remote Work opportunity