Company :

Highmark Health

Job Description :

JOB SUMMARY

This position creates and manages paid media initiatives based on business objectives and goals. This position requires an individual who is curious, courageous and confident. This role works in a fast-paced environment with many ongoing projects and tasks. This position is expected to think strategically and critically with a strong understanding of the big picture, while also being able to zero in on and handle the details. This role must understand that paid media is a science + art; and that there needs to be fluidity in the use of data, science, and math, but also creativity with a comfort level of living in discomfort, the grey, and an ever-evolving space. This position leads the thought leadership of paid media strategies.

ESSENTIAL RESPONSIBILITIES

• Leads the development and execution of strategic paid media efforts to advance, acquisition, retention, and engagement objectives for business-to-business audiences, business-to-consumer audiences, providers, products and services. Oversees entire workflow of paid media including research and insights, briefing, planning, implementation and traffic, buy verification, reporting, optimizing, testing, billing, etc. (20%)
• Leverages evergreen paid media principles as well as programmatic automation and media/marketing technology to advance targeting capabilities, cost efficiencies and business results; have a deep grasp of the use and measurability of traditional, digital and emerging paid media channels and tactics such as, but not limited to: linear TV, terrestrial radio, print/direct mail, out-of-home/place-based advertising, connected TV/OTT, digital audio, display, social and SEM. (20%)
• Gathers, utilizes and analyzes research and data to decide on how to iterate, test and optimize paid media functionality. (10%)
• Leads collaboration with internal team members (marketing strategy, creative strategy and services, analytics, insights, etc.) and external team members (agencies, platforms, vendors) to yield strategic and effective paid media programs. (10%)
• Contributes to paid media thought leadership and expertise when in communication with stakeholders on key initiatives. Provides strategic narrative and strong point of views to paid media activity. (10%)
• Creates strong working relationship with counterparts within immediate day-to-day team. Stays connected to other Lead Media Strategists and finds synergistic paid media strategies across all lines of business. (10%)
• Creates and presents materials to educate internal team members and leadership on paid media theory, strategies, channel specifics and new offerings. (10%)
• Helps improve work efficiencies by upholding and enhancing daily processes and procedures and the use of internal and external tools and platforms. (10%)
• Other duties as assigned or requested.

EXPERIENCE

Required

• 7 years of Relatedprogressive experience in the area of specialization including experience in leading projects of varying size and complexity.
• 0 years of Agency experience preferred.

Preferred

• None

SKILLS

• Deep understanding of holistic paid media including forecasting/budget management, planning, execution, analytics, agile optimization.
• Ability to multi-task and manage multiple deliverables simultaneously.
• Critical thinking.
• Attention to detail.
• Lean forward attitude in improving work product as well as workflow/processes.
• Desire to follow direction and processes, but remain flexible and open-minded.

EDUCATION

Required

• Bachelors degree or relevant experience and/or education as determined by the company in lieu of bachelor's degree

Preferred

• None

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others

Frequently

Travel from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Rarely

Lifting: 10 to 25 pounds

Rarely

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$67,500.00

Pay Range Maximum:

$124,800.00

Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( )

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Req ID: J231795