Job Number: 36048

Position Title: Manager, Field Marketing

External Description: Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society.

Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems.

Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader.

By joining our team, you will work remotley to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.

We encourage you to be yourself, grow with us and unleash your potential.

Description Informatica is looking for a Remote Growth Marketing Manager, Campaigns & Media with demonstrated experience to build campaign and paid media activity to help increase demand. You will report to the Vice President, Growth Marketing

You are well versed in full-funnel campaign management and several online and offline tactics, understand the motivations of technical buyers, and have experience meeting MQL generation/conversion and pipeline goals and how to address the full lifecycle.

You are digital-native, with a well-versed understanding of vendor management and optimizing performance media with the full funnel impact and, together with the Campaign Strategist, will develop - implement and increase our paid media programs to increase reach to our targeted audiences and accounts, promote top of the funnel consideration and qualified leads with an integrated cross-channel approach.

What You'll Do

Develop campaign activity that aligns to Informatica's goals and aligns to the needs of the audience and overall plan.
Responsible for the development, launch, and management of targeted, multi-touch campaigns that create pipeline in a specific set of customers or prospects that address the customer lifecycle
Orchestrate the campaign across all areas of marketing to bring it to life in market including email, direct mail, paid media/digital and events
Responsible for digital media execution management and daily operational processes including campaign optimization, best practice sharing, A/B testing plan recommendations, set-up, and trafficking.
Lead integrated media planning, operations, and reconcile budgeting for paid programs.
Manage and traffic online advertising campaigns, monitoring campaign delivery from beginning to end, optimizing, using reporting tools/systems to pull and analyze performance data,
Understand campaign goals and important performance metrics, and use resources and analytical tools to exceed those goals throughout the campaign.
Increase and use established processes and workflows, as it relates to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets, and campaign reporting
Provide creative specifications to the internal creative team and creative agency and work with them to deliver media assets
Responsible for project management of media deliverables: work with and manage external media agencies and vendor to traffic media assets and ad units by program and by channel.
A/B testing and analysis of campaign performance and make recommendations for optimization.
Help update standardized reports, pulling together performance reports from media platforms and internal systems
Tune media mix to lead maximum reach / reach across all brand and performance channels, including, audio, display, social, programmatic, re-targeting, Connected TV.

Important Essentials

Experience at building campaigns with the ability to templatize pieces and processes to increase speed to market and scale.
Digital marketing expertise, with experience creating multichannel programs at scale.
Understanding of lifecycle marketing best practices, and how to engage
prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a test-and-learn mindset.
Tactical success across all existing routes to market and a few new ones.
Willingness to grow net new logo and overall pipeline targets.
Talent for managing to multiple goals at once, including net new customer logo acquisition, overall marketing sourced pipeline, expansion into existing accounts and retention.
3+ years equivalent experience.
Use your experience to interpret data and translate it into relevant changes.
Data-driven, with the experience working with creatives, product teams, sales and other marketing functions.

Informatica is the enterprise cloud data management leader, helping enterprises overcome important challenges by leading with the power of data.

Processing over 15 trillion cloud transactions a month, Informatica enables the world's most companies to take a cloud-first, cloud-native approach to modernize their data infrastructure, gain a 360-degree view of their business, and lead data governance and privacy.

Informatica is the market leader in all five important categories of enterprise data management and has been the trusted partner to more than 9,500 customers.

Connect with Informatica at {removed}, LinkedIn, Twitter, and Facebook.

Conquering the Impossible with data, come join #LifeAtINFA!

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Perks & Benefits

Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
Flexible time-off policy and hybrid working practices
Tuition reimbursement program to support your and personal growth
Equity opportunities and an employee stock purchase program (ESPP)
Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

We're guided by our DATA values and we are passionate about building and delivering solutions that accelerate data innovations.

At Informatica, we know diversity drives innovation.

We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity.

Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data to life by empowering businesses to accomplish the transformative power of their most important assets.

We have pioneered the Informatica Intelligent Dat.