Reports to Director of Marketing
Summary: Publishing.com helps normal, everyday people create meaningful streams of income with books.
We are an online-education company that teaches our students how to sell books and audiobooks on Amazon and Audible. We are honored to share that Publishing.com is ranked #19 on the Inc. 5000 Fastest Growing Private Companies in America 2023 List. Our goal is to be the one-stop shop for everything publishing related.
This year we are making massive strides towards achieving this goal by launching our own software, Publishing.ai.
About the role: Publishing.com is seeking an experienced, knowledgeable video producer who understands the ins and outs of direct response marketing and paid advertising.
Main priorities include the production of large amounts of video content, editing, and art direction for assets used across several platforms.
This person should be proactive, innovative, and passionate about the company's product offerings. Join our team and help us create exceptional video ads and organic video content on social media.
About the Team: The marketing team consists of 7 core members and growing. Our current team mostly works on ad production, paid advertising placement, and funnel optimization.
We are looking to expand into other marketing strategies, such as blogging, SEO, and social media. You will work closely with our media buyers, director of digital marketing, and our CEO to produce the best ads and content in the industry.
What you'll work on: As a Video Production Specialist at Publishing.com, you will play a pivotal role in shaping our brand through compelling visual storytelling.
Your creativity and technical expertise will contribute to the success of our marketing efforts across various platforms.
You will collaborate closely with our marketing team to produce engaging video content that captivates our target audience and drives results.
Here are some key responsibilities:
Video Content Creation: Produce high-quality video content for advertisements, social media, and other marketing channels as well as VSL content, showcasing our products and educational offerings.
Collaborate with content creators, copywriters, and media buyers to ensure alignment with marketing strategies.
Editing and Post-Production: Apply your mastery of video editing techniques to enhance raw footage, add motion graphics, animations, and special effects, resulting in polished and impactful visual content.
Collaborative Ideation: Participate in brainstorming sessions to generate innovative video ideas that resonate with our audience and convey key messages effectively.
Production Management: Coordinate and oversee video shoots, both remotely and during in-person filming sessions in Austin, Texas and other locations.
Ensure smooth production processes, manage equipment, and direct talent when necessary.
Quality Control: Maintain a keen eye for detail, ensuring the accuracy, consistency, and high quality of all video content before publication.
Stay Current: Stay up to date with industry trends, emerging video technologies, and creative techniques to bring fresh and effective approaches to our video marketing initiatives.
Requirements for this role:
Exceptional Writing and Editing Skills: Proven ability to craft engaging and compelling content for blog articles and social media posts.
Strong command of grammar, punctuation, and language conventions. Ability to adapt writing style to match brand guidelines and target audience.
Project Management and Time Management: Demonstrated experience in managing multiple projects simultaneously, meeting deadlines, and maintaining high-quality output.
Strong organizational skills and attention to detail to effectively plan and execute content strategies. Ability to prioritize tasks and adapt to changing priorities in a dynamic work environment.
Creative Thinking and Storytelling: A creative mindset with the ability to generate innovative content ideas and storytelling approaches.
Skill in crafting narratives that resonate with the target audience and evoke emotional responses and prompt action through effective direct response copywriting.
Knowledge of industry trends and best practices in digital content creation and storytelling.
Digital Marketing Knowledge: Familiarity with SEO principles and practices to optimize content for search engines.
Understanding of social media platforms, trends, and strategies to effectively engage and grow audiences. Basic knowledge of content analytics tools to measure and interpret content performance.
Collaboration and Communication: Strong interpersonal skills to collaborate effectively with cross-functional teams, incorporating feedback and input.
Excellent verbal and written communication skills to articulate ideas, present concepts, and convey messages effectively.
Ability to work independently as well as part of a team, demonstrating adaptability and flexibility.
Growth Mindset: Eagerness to learn and stay updated on industry trends, best practices, and emerging technologies.
Willingness to take on new challenges, experiment with different approaches, and continuously improve your skills.
Proactive mindset to identify opportunities for content optimization and drive results.
What We Expect from You: To excel as a Video Production Specialist, you should possess a combination of creative flair and technical proficiency.
We expect you to embody our values and contribute to the success of our marketing efforts through the following qualities:
Proactive mindset: Take ownership of your work, demonstrate initiative, and actively seek opportunities to contribute and make a positive impact on our marketing efforts.
Adaptability and flexibility: Be open to change and willing to adjust strategies as needed in a fast-paced and evolving marketing landscape.
Strong attention to detail: Exhibit a meticulous approach to your work, ensuring accuracy, quality, and consistency in all deliverables.
Results-driven mindset: Strive for excellence and consistently work towards achieving measurable goals and targets.
Strong work ethic: Display a strong commitment to your responsibilities, meet deadlines, and go the extra mile when needed.
Continuous learning: Maintain a curiosity to learn and stay updated on industry trends, emerging technologies, and best practices in digital marketing.
Collaborative Spirit: Communicate effectively and collaborate seamlessly with cross-functional teams, bringing your creative insights to the table.
Innovative Thinking: Present concepts from fresh perspectives, infusing your innate sense of aesthetics and creativity into our video content.
Urgency and Drive: Exhibit a sense of urgency in your work, pushing creative boundaries to ensure our video initiatives stand out in the competitive landscape.
Why Publishing.com? Our salary range for this role is from $70k to $85k per year (OTE) depending on profile, skills, and experience.
If this salary is outside of your expectations, but you think this role is a perfect fit for you...please apply anyway!
Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023! Join a team that was built from its community.
We are proud of our culture and care about it deeply we live by our team values and are always trying to make Publishing.com a better company today than it was yesterday. We encourage learning, growth, and continuous improvement, so always looking for ways to help our staff grow.
From monthly training to hiring mentors, we care about your personal growth! If you want to join a team on the ground floor, this is your chance.
We have a grand vision for expanding beyond just an education company to become the one-stop shop for everything publishing related.
Some benefits are available to our US-based employees only. Publishing.com is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee.
We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.
Publishing.com Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status.
In addition to federal law requirements, Publishing.com Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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Last updated: 2023-08-31