Paid search specialist

The Stow Company is currently seeking qualified candidates for a Paid Search Specialist located in Holland, MI. We are the country's premier source for custom closets and organizational solutions; designed, custom-cut, and shipped to our clients from our world-class manufacturing facility in Holland, MI. Primary Purpose of Position: The Paid Search Specialist is responsible for planning, implementing, analyzing, and optimizing paid and organic digital marketing campaigns. The ideal candidate must possess a keen understanding of acquisition marketing strategies with a strong background in paid search management and search engine optimization. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the digital marketing roadmap including keyword management, bidding strategies, creative testing, and analytics. Essential Functions and Responsibilities: Tactical Acquisition Execution - Manage day-to-day search engine marketing activities for all Stow Company brands across multiple search engines including Google and Bing. This includes campaign planning, implementation, budget management, and optimization. - Execute paid search A / B tests, analyze and interpret trends, report on key metrics, and provide actionable insights based on available data. - Develop short and long-term campaign strategies and execute day-to-day tactics that improve lead quality and increase site traffic, conversions, revenue, and profits. - Manage and measure integrated digital marketing activities across search, display, mobile, and video. - Monitor and report on competitive digital landscape, identifying opportunities for new channels and strategies. - Optimize copy and landing pages for paid search engine marketing campaigns. - Analyze and report on key metrics, providing actionable insights based on available data. Strategic Planning - Develop short and long-term campaign strategies that improve lead quality and increase site traffic, conversions, revenue, and profits. - Manage and measure integrated digital marketing activities across search, display, mobile, and video. - Monitor and report on the competitive digital landscape, identifying opportunities for new channels and strategies. BASIC QUALIFICATIONS: Education & Experience: - 1+ Years of paid media or google ads experience - College level graduate with a degree in a related field - Hands-on proven experience with the following platforms is a plus: - Google and Bing Ads platform - Universal Google Analytics & Google Analytics 4 - Experience in CPA-focused PPC campaigns - Experience in building new accounts, optimizing toward conversion goals and running split tests Certifications / Licenses / Registrations that would be helpful: - Google Ads Certified - Google Analytics Certified Knowledge / Skills / Abilities: - High level of experience in measuring and analyzing digital marketing campaigns including paid search, display and social media. - Interpersonal skills to work effectively with individuals both internally and externally to The Stow Company - Must have excellent customer service skills, including strong written and verbal communication skills. - Must have strong analytical skills. - Must have the ability to interface with all levels of personnel in an office and a manufacturing environment. - Ability to take the initiative and work well independently with little supervision, and as part of a team. The Stow Company may temporarily assign any team member with duties outside of their normal responsibilities. Such assignments may be warranted due to a variety of specific requirements, conditions, and/or the capabilities of available personnel. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Last updated: 2023-08-30