Your New Role...

This role is responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers from Brand and Content promotion. Responsibilities will include developing paid media campaigns across digital, social, TV, print, radio, and OOH with special emphasis on data driven planning, conversion best practices, digital ad technology and post analyses. The Strategist will help support the rest of the team with developing paid campaigns across TV, digital, print, radio and OOH, with special emphasis on data driven planning and post analyses.

Your Role Accountabilities...

• Work closely with the Media Manager to ensure the day-to-day product needs are met and there is timely communication to all partners.
• Assist with the day-to-day planning needs through the use of the media toolkit to determine budget and media mix, define target audiences, and create plans designed to maximize efficiencies/effectiveness around digital app conversion.
• Work to implement infrastructure and technology to properly track, measure and learn across platforms to refine direct-to-consumer conversion strategies.
• Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details.
• Focus on post reporting that uncovers the 'why' behind performance in order to garner learnings that are tangible and actionable, with knowledge of digital conversion KPIs.
• Work with the Investment team to ensure all media impressions are optimized and set to achieve the campaign goal. Partnership will also ensure all media campaigns are executed flawlessly.
• Collaborate with external vendors and agencies to ensure clear communication of deliverables needed.
• Assist with asset delivery to ensure teams (both internally and externally) have all required assets for campaign launch.
• Interpret viewers' habits and preferences to inform personalized media strategies and content recommendations.
• Incorporate real-time data into media plans for precise targeting and content optimization.
• Provide actionable insights to enhance content recommendations and optimize media strategies.
• Dynamically adjust media budgets based on real-time performance data to maximize streaming ROI.

Qualifications & Experience...

• Minimum 3 years of paid media planning experience.
• Demonstrated expertise in media strategy, (particularly digital media) and execution.
• Self-starter, highly motivated, positive demeanor, and excellent communicator.
• Strong time management skills (able to juggle multiple assignments simultaneously), and ability to adapt to change and continually evolve skills to meet the ever-changing needs of the streaming industry.
• Polished with excellent interpersonal and communication skills (verbal and written).
• Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management.
• Analytical with a comfort in dealing with numbers and reporting.
• Knowledge of acquisition marketing (i.e. App conversion), with a basic foundation of digital and social conversion tactics.
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Understanding of Streaming ecosystem is a plus.
• Willingness and flexibility to 'pitch in' with various ad-hoc projects to help support the larger team.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television industry.
• Must have the legal right to work in the United States.

Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337).