"At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Paid Search Digital Media Activation Manager

PURPOSE

The Paid Search Digital Media Activation Manager is responsible for managing and executing Bayer US Pharma's Paid Search and YouTube portfolio with an annual media spend of $30MM. The role will be integral in implementing best-in-class processes for the channels, while working closely with the Paid Search Digital Media Activation team's Sr. Manager and Director of Search to ensure all campaigns adhere to holistic management strategies and are tied to brand imperatives. A normal day for the Paid Search Digital Media Activation Manager is focused "hands in platform" managing, executing and optimizing campaigns with cross-functional collaboration with multiple stakeholders and departments. The ideal candidate will be able to manage multiple projects, prioritize workstreams, innovate, and activate test and learns to drive impact for the business.

This position is in the Whippany, NJ location. The position can be Hybrid, but the candidate should be within driving distance of the Whippany, NJ location.

• YOUR TASKS AND RESPONSIBILITIES
  • Manage all aspects of paid search and YouTube media campaigns, with a key focus of improving performance and meeting business goals;
  • Provide strategic optimization recommendations by leveraging platform media insights and guidance from the paid search leadership team, in collaboration with the Digital Analytics team;
  • Daily monitoring and management of performance and budget pacing, including managing internal monitoring dashboards;
  • Manage trafficking process, ensuring campaigns launch on time and without errors;
  • Analyze and develop Paid Search keyword lists and ads, and oversee the MLR review process for all campaign assets (keywords, ads, videos) in Veeva PromoMats;
  • Maintain an up-to-date and thorough understanding of the activation best practices within paid search;
  • Manage media billing processes to ensure accurate monthly invoicing and reconciliation;
  • Develop/maintain relationships with media partners (Google, Microsoft) to identify and recommend new opportunities for testing;
  • Involved in channel strategy and planning according to the KPIs of the brand.

WHO YOU ARE

Your success will be driven by your demonstration of our life values, more specifically related to this position, Bayer seeks an incumbent who possesses the following: Flexibility (Innovate and Experiment) and Efficiency (Be Accountable, and Be Lean and Fast).

• REQUIRED QUALIFICATIONS
  • At least 2 years of "hands-in-platform" experience successfully managing paid search and/or YouTube campaigns with proven results;
  • Experience managing campaigns in multiple platforms (SA360, Google Ads, and Microsoft Ads);
  • High attention to detail with the ability to problem solve and learn new platforms or skill sets quickly;
  • Excellent and proactive communication skills;
  • A team player with experience working with multiple teams and stakeholders;
  • Strong analytical skills with basic understanding of campaign tracking and measurement using Google Tag Manager and Google Analytics.

PREFERRED QUALIFICATIONS

Pharmaceutical industry experiences.

Employees can expect to be paid a salary between $79,800.00 to $148,200.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer. Location: United States : New Jersey : Whippany || United States : New Jersey : Residence Based Division: Pharmaceuticals Reference Code."