Senior Paid Media Manager

Objective:

SecureSpace Self Storage, a nationwide provider of top-tier storage solutions, seeks a seasoned Senior Paid Media Manager with a strong focus on Local SEM, SEO, and digital marketing. If you're a data-driven marketer with a record of leading teams and managing budgets, your expertise could fuel our mutual growth. Join us to make a significant impact in the self-storage industry and creating and implementing new processes.

Responsibilities:

Develop, execute, and optimize paid search campaigns across various platforms, focusing on local markets, including Google Ads, Bing Ads, Yelp, SpareFoot, Craigslist, Facebook Ads, LinkedIn Ads, and Twitter Ads
Conduct keyword research, develop ad copy, and create compelling ad campaigns that drive traffic and conversions
Analyze campaign performance using a variety of tools, such as Google Analytics, Excel, Google Sheets, and Tableau, to make data-driven decisions for continuous improvement
Monitor and manage budgets to maximize ROI and meet company objectives, including managing seasonal budgets and forecasting performance
Collaborate with internal teams to align local strategies, including sales, customer support, and product development, to align paid search strategies with overall marketing goals and company objectives
Manage external vendors and maintain strong relationships to ensure optimal campaign performance
Stay current with industry trends, best practices, and emerging technologies to ensure that our paid search strategies remain cutting-edge and effective
Manage and mentor a Junior PPC Manager, providing guidance, training, and support to ensure their success and growth within the team
Evaluate team performance and identify areas for improvement, implementing changes as needed to optimize workflows and achieve goals
Optimize both digital and offline channels with a special focus on enhancing local marketing performance
Design and optimize landing pages to improve user experience and conversion rates
Develop and implement multi-channel attribution models to effectively allocate budgets across marketing channels
Dig deep into data, ask hard questions, and explore innovative solutions to challenges when others might give up
Contribute to the development and scaling of our marketing platform, helping to "build the machine" that drives growth and success
Communicate campaign results, insights, and recommendations to stakeholders at all levels of the organization through presentations and reports

Salary Range: $120,000 - $140,000

Skills and Experience:

Bachelor's degree in Marketing, Analytics, or a related field
7-10+ years of experience in paid search management with a special emphasis on local market strategies, preferably in the self-storage industry or similar industries. Proven experience managing and optimizing local campaigns to boost ROI.
Demonstrated expertise in Google Ads, Bing Ads, Yelp, SpareFoot, Craigslist, and other advertising platforms
Strong analytical and data-driven mindset, with experience in Excel, Google Sheets, and Tableau
Advanced certifications in Google Analytics, Tableau, or other relevant tools
Proficiency in scripting languages such as JavaScript, Python, or R for automating tasks and performing advanced data analysis
High attention to detail and excellent organizational skills
Familiarity with A/B testing, conversion optimization techniques, and landing page optimization
Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
Excellent communication, presentation, and interpersonal skills
Proven experience managing and mentoring a team, with a focus on developing talent and fostering a positive work environment
Experience managing vendors, forecasting performance, optimizing digital and offline channels, and working with multi-channel attribution models
Track record of dependability, focus on results and demonstrated success in past roles
A strategic thinker who is not just an executor but a proactive problem solver
Cultural fit with the company's values, vision, and long-term goals

Preferred Qualifications:

Deep local SEM / SEO / digital expertise is the desired candidate
Google Ads and Bing Ads certifications
Demonstrated experience in Digital/Offline marketing to a local market is highly desirable
Experience with SEO and content marketing strategies
Familiarity with CRM and marketing automation tools
Experience managing local campaigns will be a distinct advantage
Firm understanding of multi-channel attribution and reporting
Remote experience demonstrating a strong self-initiative approach to work
Demonstrated ability to think about how to improve a process

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer

About SecureSpace & Our Hiring Practices

SecureSpace Management is a wholly owned subsidiary of InSite Property Group (IPG). IPG is a real estate focused private equity firm that operates a portfolio of self-storage facilities across the United States and is one of the fastest growing companies in the Self Storage industry.

InSite Property Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

InSite Property Group complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources, InSite Property Group.