Paid Media Manager (Contract)

Overview

Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.

Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

What You’ll Do

In this contract role, the Paid Media Manager works with the Ecommerce and Marketing teams to plan and execute digital ad buys in paid search, paid social, and programmatic display & video for Wilson’s Family of Brands (WFOB): wilson.com, demarini.com, slugger.com, evoshield.com, atecsports.com, and luxilon.com. This role is a 5-month (approximately 20 weeks, exact length to be mutually agreed upon) contract to cover a team member’s maternity leave. Ideal start date is late August/early September and will extend through the end of January.

In this role you’ll be accountable for:

Based on briefs received from the brand marketing teams and agreed upon KPI targets, plan, manage and optimize placements through paid search and social media channels.
Recommend optimal channel mix based on objective and target audience
Recommend optimal creative formats; test for CTR and conversion by target audience and category
Liaise with vendor partners (Google, Meta, etc) to continually improve capabilities
Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs
Delegate tasks and some day-to-day management to other team members
Directly execute all paid search initiatives in the US & EMEA, working directly in the Google Ads platform
Devise and execute tests aimed at improving efficiency and profitability
Deliver portfolio-level return on ad spend (ROAS) targets while staying within allocated budget levels
Work with internal development + merchandising teams to optimize product feeds; liaise with feed management partner (Feedonomics) for optimization, QA and testing
Assist Digital Marketing lead with periodic budgeting, projection modeling & reporting
Support Associate Manager with paid social campaign builds in Facebook Business Manager
Support Associate Manager to recommend other channels as appropriate, such as Twitter, Pinterest and Snap Ads
Continually test creative and messaging; deliver insights and recommendations to internal marketing and creative teams
Upkeep automated reporting documents on a weekly basis
Incorporate display & video advertising into campaigns as appropriate to grow cookie pools at the top-of-the-funnel and remarket to consumers who are ready to buy

What We Are Looking For

5+ years’ experience in a multifaceted digital marketing role, with at least 2 years in an agency setting; primary focus on SEM
Advanced channel and audience-based targeting knowledge; equally comfortable running prospecting/engagement vs remarketing/conversion-focused campaigns
Intermediate-to-advanced operational knowledge of Google Ads; Google Ads Certified
Intermediate-to-advanced operational knowledge of Facebook Business Manager, Twitter Ads, YouTube and associated analytics platforms
Familiarity with analytics platforms such as Adobe Analytics & Google Analytics
Familiarity with external research tools such as SEMrush, Google Keyword Planner, and Google Trends
Proficiency in Microsoft Office
Prior experience in ecommerce strongly preferred
Highly analytical and skilled with data; an Excel wizard
Highly curious. Fueled by the opportunity to learn from and teach with data
Equally comfortable working independently and in team settings
Able to independently identify gaps and opportunities; works to prioritize with little supervision
A strategic thinker that can execute and drive business results; comfortable in the gray and able to identify opportunities not seen by others on the team
Comfortable wearing many hats and willing to jump in wherever needed
Thrives in a fast-paced environment that requires quick decision making
Has solid attention to detail with strong organization and project management skills
Has excellent verbal and written communications skills
Proven ability to work under pressure, prioritize and meet multiple deadlines
Available to work occasionally on evenings and weekends to support hot market sales (e.g. World Series) and peak selling periods (e.g. Black Friday)

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.