Paid Media and SEO Specialist

We have an exciting opportunity for a Paid Media and SEO Specialist at UL Research Institutes and UL Standards & Engagement, based in our Evanston, IL office.

The Paid Media and SEO Specialist will be responsible for day-to- day management of multiple digital campaigns. This position will work alongside the Amplification team and the digital agency to execute paid search, display, and video campaigns across multiple markets. This includes an emphasis on keyword research and management, analytics, and tracking. The Paid Media and SEO Specialist works closely with the research amplification and communications team, including content creators, and data analysts, to develop effective strategies that align with UL Research Institutes (ULRI) overall objectives.

Underwriters Laboratories

At UL Research Institutes and UL Standards & Engagement (UL), we wake up every day with a common purpose to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

As the Paid Media and SEO Specialist, you will play a key role in the rapid growth of UL as you

Develop and implement paid media strategies that align to measurable objectives. Monitor and strategize on branded and unbranded key words to improve organic rankings. Collaborate with content leadership to develop and refine SEO content strategy.
Conduct keyword research and competitor analysis and share findings with content and performance teams. Monitor performance of marketing initiatives through monthly reporting pull, analyze, organize, and interpret data.
Collaborate on test and learn campaigns and lead agile optimization.
Optimize paid search campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising platforms.
Monitor campaign performance, analyze key metrics, and make data-driven recommendations for improvement.
Conduct A/B testing to optimize campaign performance and increase conversion rates.
Stay up to date with industry trends, search engine algorithm changes, and best practices in paid media advertising.
Develop and execute paid social media campaigns across platforms like Facebook, Twitter, LinkedIn, and Instagram.
Monitor campaign performance, analyze metrics, and optimize campaigns for maximum reach and engagement. Stay up to date on marketing trends.
Provide actionable recommendations for improving campaign effectiveness and achieving marketing goals.
Utilize audience targeting and segmentation strategies to deliver personalized ad experiences.
Manage vendor and agency partner relationships to implement and manage campaigns on third party advertising platforms.
Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads.
Perform other duties as directed.

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes

In-depth knowledge of paid media platforms, including Google Ads, Bing Ads, and social media advertising platforms (Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.).
Strong understanding of SEO principles and best practices.
Proficiency in data analysis tools and Google Analytics.
Excellent analytical and problem-solving skills with a focus on testing and optimization.
Creative thinking and ability to develop engaging ad copy and landing pages.
Strong communication and collaboration skills
Ability to work in a fast-paced, deadline-driven environment

Professional education and experience requirements for the role include

Bachelor's degree in marketing, advertising, or a related field.
Minimum 3 years of experience with digital campaigns as well as search engine optimization best practices.

UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

Mission

For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 128 years and is deeply ingrained in everything we do.

People

Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.

Interesting work

Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.

Grow & achieve

We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.

Total Rewards

All employees at UL Research Institutes and UL Standards & Engagementare eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans. a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world.

To learn more, visit our websites UL.org and ULSE.org.