Decision Science

This role will be a critical position within the data strategy, infrastructure and decision science function within the TIAA marketing analytics organization and evolving our paid media data and reporting infrastructure. The individual will interact across XFN marketing and product partners to understand the paid media landscape, scope out and build the proper infrastructure, scale reporting and deliver insights to drive the short and long term marketing strategy. Key skills critical to success in this role are ability to build strong partnerships across the firm, strong analytical skills, executive communication, ability to influence and drive actions based on insights.

Key Responsibilities and Duties

Regularly interact with business partners to understand business needs, craft problem statements to effectively design appropriate analytics solutions.
Conceptualizing, developing and continuously optimizing dashboard reporting for operations and executive management to enable data driven decision making.
Analyzing results for multiple functions and communicating conclusions from complex models to a wide range of audiences.
Succinctly articulate business problems to an executive audience, build appropriate visuals to tell a compelling story using customer, product insights.
Partner across the organization to understand key business drivers, develop tools to explore leading indicator, develop scenario-based projections to forecast short and long-term trends.
Build analytical power-user tools, to explore data and respond to business questions. Partner with data scientists as needed, effectively interpret statistical models for business use cases.

Educational Requirements

Bachelor's Degree Required

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level

7IC

Minimum Qualifications:

Experience with Decision Science
Programming experience in SAS/Python/R and SQL, stored procedures.
Experience with data manipulation and visualization tools such as Tableau, DOMO, Alteryx.
Must have experience with common source systems and platforms such as but limited to Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, Nielsen, Social Platforms, etc.

Preferred Qualifications:

Experience in data governance and hands-on tag and variable implementation experience for product launches, using Web Analytics tools (i.e. Google Analytics, Adobe Analytics, etc) or Tag Managers (i.e. Tealium, Google Tag Manager, Segment, etc.).
Must have experience in utilizing typical tools and technologies in data management and warehousing such as Snowflake, CDPs, etc.
Experience working with omnichannel media analytics for both agencies and clients related work
Experience working with JIRA, Confluence, or equivalent
Exposure to A/B Testing methodologies, crafting targeted custom variables, segmentation, and analyses to validate a hypothesis
Good understanding of Attribution Analysis to examine marketing campaign influence in site traffic volume and conversion rates.
Can manipulate large datasets and present complex information in a easy to understand way for business stakeholders
Managed various stakeholder groups, with clear and concise communication to help them identify business goals, translate them into measurable KPIs, and set expectations on reporting impact

Related Skills

Business Acumen, Data Preprocessing, Data Science, Innovation, Machine Learning, Market/Industry Dynamics, Predictive Modeling, Programming, StatisticsBase Pay Range: $93,750/yr. - $156,250/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755
Email: [Email]

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