Video Production Specialist (Paid Media)

DEPARTMENT: Marketing

REPORTS TO: Director of Digital Marketing

Must be willing to travel regularly to U.S. locations. The role is remote but will require in-person filming sessions regularly in Austin, Texas and other locations.

SUMMARY: helps normal, everyday, people create meaningful streams of income with books. We are an online-education company that teaches our students how to sell books and audiobooks on Amazon and Audible. We aren't for authors, but for anyone that would like to create consistent streams of passive income.

Our goal is to be the one-stop shop for everything publishing related. This year we are making massive strides towards achieving this goal by launching our own software. The better we make our products and the more support we give our students, the better we can help them achieve their financial goals.

About the Role:

is seeking an experienced, knowledgeable video producer who understands the ins and outs of direct response marketing and paid advertising. Main priorities include the production of large amounts of video content, editing, and art direction for assets used across several platforms. This person should be proactive, innovative, and passionate about the company's product offerings.

Join our team and help us create exceptional video ads and organic video content on social media.

About the Team:

The marketing team consists of 7 core members and is growing. Our current team mostly works on ad production, paid advertising placement, and funnel optimization. We are looking to expand into other marketing strategies, such as blogging, SEO, and social media. You will work closely with our media buyers, director of digital marketing, and our CEO to produce the best ads and content in the industry.

What You'll Work On:

As a Video Production Specialist at you will play a pivotal role in shaping our brand through compelling visual storytelling. Your creativity and technical expertise will contribute to the success of our marketing efforts across various platforms. You will collaborate closely with our marketing team to produce engaging video content that captivates our target audience and drives results.

Here are some key responsibilities:

Video Content Creation: Produce high-quality video content for advertisements, social media, and other marketing channels as well as VSL content, showcasing our products and educational offerings. Collaborate with content creators, copywriters, and media buyers to ensure alignment with marketing strategies.
Editing and Post-Production: Apply your mastery of video editing techniques to enhance raw footage, add motion graphics, animations, and special effects, resulting in polished and impactful visual content.
Collaborative Ideation: Participate in brainstorming sessions to generate innovative video ideas that resonate with our audience and convey key messages effectively.
Production Management: Coordinate and oversee video shoots, both remotely and during in-person filming sessions in Austin, Texas and other locations. Ensure smooth production processes, manage equipment, and direct talent when necessary.
Quality Control: Maintain a keen eye for detail, ensuring the accuracy, consistency, and high quality of all video content before publication.
Stay Current: Stay up to date with industry trends, emerging video technologies, and creative techniques to bring fresh and effective approaches to our video marketing initiatives.

What We Expect from You:

To excel as a Video Production Specialist, you should possess a combination of creative flair and technical proficiency. We expect you to embody our values and contribute to the success of our marketing efforts through the following qualities:

Proactive mindset: Take ownership of your work, demonstrate initiative, and actively seek opportunities to contribute and make a positive impact on our marketing efforts.
Adaptability and flexibility: Be open to change and willing to adjust strategies as needed in a fast-paced and evolving marketing landscape.
Strong attention to detail: Exhibit a meticulous approach to your work, ensuring accuracy, quality, and consistency in all deliverables.
Results-driven mindset: Strive for excellence and consistently work towards achieving measurable goals and targets.
Strong work ethic: Display a strong commitment to your responsibilities, meet deadlines, and go the extra mile when needed.
Continuous learning: Maintain a curiosity to learn and stay updated on industry trends, emerging technologies, and best practices in digital marketing.
Collaborative Spirit: Communicate effectively and collaborate seamlessly with cross-functional teams, bringing your creative insights to the table.
Innovative Thinking: Present concepts from fresh perspectives, infusing your innate sense of aesthetics and creativity into our video content.
Urgency and Drive: Exhibit a sense of urgency in your work, pushing creative boundaries to ensure our video initiatives stand out in the competitive landscape.

Requirements for this Role:

Must have at least 3 years of heavy video production and editing experience.
Must have experience with motion graphics.
Experience working with common digital advertising platforms such as YouTube, Google Ads/Display Network, Facebook, Instagram, TikTok, etc., Primarily YouTube.
Hands-on experience in editing Video Sales Letters (VSLs) is crucial. Your expertise in crafting persuasive narratives, pacing, and visual elements within VSLs will be essential to effectively communicate our offerings and drive engagement.
Ability to align marketing strategy with the vision of the CEO and company values.
Knowledge of analytics tools to understand the ROI of campaigns.
Excellent numerical skills, including utilization of metrics and processing figures using spreadsheets.
Experience working in a startup environment and building a team/department.
General "good taste," including an innate sense of aesthetics, a love for excellent copy, and a creative, witty communication style via video.
Ability to present concepts in new ways and from new perspectives.
Ability to coordinate and communicate across all departments, as needed.
Self-directed and able to work closely with a high-performance CEO.
Ability to work with a sense of urgency to drive creative efforts forward.

Why

Our salary range for this role is from $70k to $85k per year, depending on profile, skills, and experience. If you're looking outside of this range but you think this role is a perfect fit for you, please apply anyway!
Recently recognized as on the Inc 5000's list of Fastest Growing Private Companies in America for 2023!
Join a team that was built from its community. Over 80% of our team was hired from our own student community, which is why we care so much about our product!
We are a completely remote team located all over the world with 50+ employees and last year generated over $80M in revenue - we are just getting started!
We have all the fun perks you'd expect-flexible vacation policy, competitive vision, dental, and health benefits, 401k plans, and team socials yes, even remotely!
We are proud of our culture and care about it deeply-we live by our team values and are always trying to make a better company today than it was yesterday.
We encourage learning, growth, and continuous improvement so always looking for ways to help our staff grow. From monthly training to hiring mentors, we care about your personal growth!
If you want to join a team on the ground floor, this is your chance. We have a grand vision for expanding beyond just an education company to become the one-stop shop for everything publishing related.

Some benefits are available to our US-based employees only.

Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out - we encourage everyone interested in joining us to apply.