Company Description
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2021 and 2022
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
Job Description
The Paid Media Specialist is responsible for developing targeting and budgeting recommendations, launching campaigns on various search and social platforms, optimizing ads based on KPIs, reporting on campaign metrics, and providing actionable feedback to internal teams for improving performance. This role will be part of the newly formed Center Of Excellence (COE) group which will help our clients reach targeted candidates outside of typical programmatic solutions.
Job Responsibilities
- Utilize Planner tools to complete budget research and conduct keyword targeting.
- Analyze and present daily, weekly, and monthly campaign analyses with a high level of quality assurance and use of optimization best practices.
- Conduct extensive audience, placement, and platform research to help inform Paid strategies for Appcast clients.
- Manage the measurement and optimization of client KPIs and produce reports to share results with clients.
- Provide strategic direction to clients on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this.
- Create and present monthly and/or quarterly reports with analysis of campaign performance along with strategic recommendations for continual improvement.
- Forecast performance and spend for future budget recommendations.
Qualifications
- Proficient in Excel, Google Sheets, and other data manipulation tools
- Strong ad copy writing skills with experience in A/B ad testing
- Demonstrated organizational skills, attention to detail, and ability to prioritize tasks
- Results-driven, organized, articulate, and a self-starter
- Positive attitude and the ability to create and maintain professional relationships with coworkers and clients
Education and Experience
- 1-3 years of experience in a Digital Marketing or Agency environment.
- Certification on Google Ads (Search), Facebook/Meta, Bing, or LinkedIn.
Work Location and Schedule
- This is a hybrid position with work completed in one of our office locations and a remote home office.
- Typical schedules will be three days working in the office location and the remainder of week from home, however, may vary based on business or work/life balance needs.
Additional Information
- Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2021 & 2022
- We're the best at what we do. We're the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
- All your information will be kept confidential according to EEO guidelines.
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