"Do you have a passion for continual learning and improving digital performance? Do you have experience in paid advertising? How about experience with marketing tools such as Facebook, Google, or Microsoft ads? Have you been looking to combine those details into your dream role?
Well, you’re in the right place! Fish Marketing is hiring a Paid Search Specialist to join our team!
Key Details:
- Pay: $60,000 - $65,000/year
- Benefits: Medical, Dental, & Vision Insurance (100% employer paid premiums for employee); Paid Time Off; 10 Paid Holidays; 401k with Employer Match; Parking/Public Transportation Benefit
- Location: 107 SE Washington Street; Portland, OR 97214
- Schedule: Full-time Monday – Friday; Hybrid (2 days in office)
Who We Are: Fish Marketing is a full-service, results-driven advertising and marketing agency. We help our clients succeed and grow with well-crafted, hard-working, integrated advertising campaigns. That deliver the right message. To the right audience. Through the right medium. At exactly the right time. If you are looking for well-coordinated TV, Radio, Print, PR, Web, Paid Digital, Connected TV & SEO to present your brand in a recognizable and unified way, you've found the right agency. We work together with our clients to develop marketing strategies that deliver business results.
To learn more, check out our website: https://www.fish-marketing.com/
Fish Marketing is an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees.
Who You Are: The Paid Search Specialist is a self-starter who can successfully work autonomously and as part of a team to support our clients. This individual has a strong interest in search trends and digital ad culture and has the ability to statistically analyze data to make informed decisions. The Paid Search Specialist will exhibit excellent organizational and communication skills. They are a proactive and detail-oriented project manager with a solution driven mindset.
Other qualifications include:
- Bachelor’s degree in a related field.
- Two (2) years of experience in a similar position.
- Knowledge of standard marketing tools: Ad Managers (Facebook, Google, Microsoft Ads), Google Analytics (GA4), Google Slides, Google Sheets, and Excel.
- Google Ads Certifications in search, display, and video is a plus.
- Experience with Google Tag Manager and conversion tracking.
Position Overview: This role will be responsible for managing, optimizing, and reporting on clients’ paid and organic marketing channels. About 70% of this role will be focused on digital paid advertising which will include but is not limited to maintaining clients’ paid search, video, shopping display, and paid social ad campaigns, with a heavy emphasis on optimizing and improving results. 30% of the role will center around quarterly client reporting, analyzing Google Analytics, working with web development to set up conversion tracking, and tag manager implementation.
A typical day will consist of:
- Managing client accounts:
- Setting up and managing digital ads for both search and social campaigns, writing copy as needed.
- Performing keyword research to identify new targeting opportunities.
- Optimizing campaign keywords, audiences, bids, match types, etc.
- Monitoring and optimizing budget to maximize results.
- Launching and testing new digital marketing features.
- Finding new opportunities or offerings.
- Managing and performing off-line optimization of local listings, OTAs and other link-building opportunities as needed.
- Creating quarterly and ad hoc reports.
- Setting up conversion tracking by leveraging Google Ads, Analytics, and Tag Manager and coordinating with the development team or third parties when required.
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