Job Summary:
The Associate Paid Media Manager is responsible for supporting the Social Pricing & Activation team in a variety of pre and post-sale activities. This person is highly organized with an exceptional sense of accountability. Candidate should be a creative, detail oriented, multi-tasker, effective communicator with the ability to manage multiple projects and creative solutions in a fast-paced environment.Responsibilities and Duties of the Role:
- Partner with Paid Media Managers on post-sale support including campaign set up via Meta Ads Manager (creative execution for dark posts as well as boosting organic posts), Snap Ads Manager, and DV360.
- Track internal working budgets, lead all optimization efforts and recommend necessary program modifications. Build client-facing campaign reports, including KPI metrics, post level analysis, and overall campaign narrative.
- Manage social insights via 3rd Party Vendors as well as support tagging new posts in reporting tools for tracking.
- Responsible for quarterly organic Disney brand reach reviews that impact flat fee go to market pricing.
- Lead social platform operational workflows for executing programs when not utilizing Ads Manager tools (e.g. Snapchat inventory bookings, X Pipeline Tracking, etc.)
- Responsible for all monthly advertiser social billing, social platform invoice payments and social revenue confirmations.
- Communicate and work cross-functionally with internal stakeholders such as Ad Solutions, Brand Solutions, AEs, Planners and Account Managers to achieve common goals.
- Liaison with Ad Solutions on new product and/or platform beta testing to investigate potential to monetize new advertising features.
- Takes on special projects as assigned (DAS Social Benchmarking, Social Product Catalog, etc.)
Required Education, Experience/Skills/Training:
2+ years experience in social media and marketing, specifically with paid media
Working knowledge of social platform tools including Meta Ads Manager, DV360, Snapchat Ads Manager and X
Understanding of social media analysis and performance tracking
Polished in presentation and communication
Knowledge in marketing and advertising with understanding of digital media business
Analytics and sales and/or agency background is a plus
BA or BS preferred
#DisneyAdvertising
The hiring range for this position is $76,770.00 to $93,830.00 per year, which factors in various geographic regions.
The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.