Job Description:
Culligan is seeking a highly experienced, passioned, and hands-on expert in social media to take on the role of Senior Director of Social Media Strategy. If you possess a proven track record in successfully cultivating and nurturing thriving social platforms and influencer communities, this opportunity awaits you.
As a dynamic and crucial addition to our marketing department, you will assume the responsibility of directly reporting to the Chief Marketing Officer, playing a pivotal role in driving the growth and success of the brand.
Responsibilities :
- Take charge of the overall strategy, execution, and growth of Culligan's global social media platforms. Create a cohesive and effective plan to maximize brand presence and impact across various social media channels.
- Collaborate with global business units to develop tailored social media and content strategies that align with Culligan's brand essence and support each business initiative.
- Employ innovative approaches to exponentially increase social media reach, enhance consumer sentiment, boost overall engagement, and foster community building.
- Work closely with Brand, Marketing Strategy, PR, Partnerships, and regional teams to support campaigns, product launches, and events, ensuring seamless integration of social media efforts.
- Keep a constant watch on emerging trends that can be leveraged to expand reach, improve customer sentiment, and elevate brand exposure.
- Develop and execute creative ideas that drive greater relevance and engagement with the target audience, while fostering the growth of external social media communities.
- Collaborate with marketing leads to define and manage the editorial calendar, ensuring it aligns with the overall social media strategy and supports the brand's objectives.
- Set measurable goals, track social media performance, conduct in-depth analysis, and provide regular reports. Implement recommendations for improvement and growth based on data insights.
- Develop a comprehensive influencer marketing strategy for Culligan. Cultivate a strong network of influencer talent, agents, and oversee management of the influencer community.
Skills
- Passion for social media strategies and their potential to establish meaningful connections with consumers, drive engaging conversations, and foster vibrant communities.
- Proven track record of effective and positive collaboration across departments and leading teams.
- Results-oriented approach with ability to translate and present findings across various functions, and measure KPIs that significantly impact the business, including ROI assessment to evaluate performance and guide strategic decision-making.
- Ability to thrive in a fast-paced business environment while maintaining effectiveness and collaborative spirit with the team.
- Highly organized, adept at managing multiple initiatives and deadlines simultaneously without compromising quality.
- Resourceful and proactive in taking initiatives, demonstrating strong follow-through skills to drive projects to successful completion.
Qualifications:
- 10+ years of experience in successfully managing and launching social media programs for new and legacy products - brand or agency- in the consumer product goods space.
- Communications and marketing background.
- Expertise in social media tools and analytics.
- Excellent communication and interpersonal skills
- Global experience is required.
Qualifications Education
Required
Bachelors or better in Marketing or related field.
Experience
Required
Expertise in social media tools and analytics.
Communications and marketing background.
10 years: Global experience in successfully managing and launching social media programs for new and legacy products - brand or agency- in the consumer product goods space.