Establish metrics to align with business objectives optimize KPIs. Provide leadership on content creativity and engagement, from developing of a strategic plan to tactical execution.

Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet advertising objectives (i.e., CTR, reach, impressions, etc.).

Collaborate with cross-functional teammates on identifying target audiences, directing advertising to those personas via the right channels/outlets.

Negotiate placement and work with vendors to place the ads.

Optimize campaigns, directing budgets to the platforms and ads driving the desired results.

Provide feedback on the ads making substantive recommendations on new creative or copy to improve results.

Create ad campaign reports (e.g., weekly, monthly, end of campaign reports) with actionable insights.

Justifies the investment strategy within all media plans by leveraging advanced reporting metrics and technologies/tools, producing multi-channel insights in collaboration with the in-house web analytics team.

Perform all other job-related duties as requested.

Bachelors degree from an accredited university or college

Minimum 5 years of Marketing/Media experience to include planning, executing, and analyzing media campaigns

Strong understanding of media buying and planning and able to execute all aspects of campaign management

Must have experience in leveraging advance media measurement tools

Excellent interpersonal and communication skills, both written and verbal

Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders and within a matrixed organization

Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise

Expertise in analyzing data and identifying key data points to drive impactful decision-making

Managing complex paid media/paid social campaigns across multiple brands and partnerships

Proven experience in building and sustaining strong relationships with peer groups and agencies

Project management and team leadership skills

Ability to review and accurately assess data and calculate risks; use data to produce actionable insights and articulate needs.

Strong business acumen which demonstrates current knowledge and trends

Collaborative and effectively works through conflict

Prior budget management experience

Inspires and contributes to a culture of inclusion and respect