"We are seeking a Senior Digital Media Strategist to join our team. SEM/Search and Social focused positions are currently open!
GRAIN GROUP's Senior Digital Media Strategists play a crucial role in the development of media/advertising plans in accordance with the objectives and strategies developed on assigned account(s), execute media buys, and manage media campaigns. Strategists help to coordinate all day-to-day agency advertising efforts on behalf of the client’s product or service.
Specific Duties
- Manage paid media planning activities associated with assigned accounts – helping to develop planning objectives and strategies that coincide with the client’s marketing direction – on channels like Google, Facebook/Instagram, Programmatic, LinkedIn, Twitter, Pinterest, TikTok, etc.
- Work with media partners to develop, negotiate, and execute media plans, and gauge performance and KPIs to determine the extent to which client objectives and strategies are being met
- Optimize both self-service & managed campaigns based on client objectives, and collaborate with internal teams to ensure all elements of success are utilized
- Oversee and develop process and framework for media reporting – working with AdOps & performance teams to deliver actionable insights for clients on a timely basis
- Intimately understand media data sources in terms of what is measured, the method, and information reported
- Grow a strong relationship with clients and client agencies - through a demonstration of industry knowledge and of the client’s basic business issues
- Assist in the on-going monthly actualization and clearance of client investments - in alignment with the terms and conditions of industry standard finance practices
- Provide POVs on various media in the marketplace
- Assist on new business efforts when required
People Responsibilities:
- Work in a team environment that promotes collaboration and communicate effectively across all levels
- Ensure all direct reports master the skills and organizational savvy required for advancement
On-Going Skills and Behaviors:
- Develop a detailed awareness of client business issues, and on-going awareness of industry trends, consumer trends, promotional resources, market status, and competition
- Maintain an up-to-date knowledge of client-relevant aspects of Digital Media, Search, Video, Mobile, etc.
- Formal certification or experience in the following tools are required: Google Ads & Facebook Blueprint.
- Additional paid social media experience - i.e. Pinterest, Twitter, LinkedIn experience is desired.
Requirements:
- 1-2 years paid digital advertising experience required.
- Experience managing paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter, Pinterest, TikTok or other.
- Motivated (self-starter) who thrives in entrepreneurial environments and is looking to be challenged by their work and clients.
- Candidate will be working across multiple accounts and must be comfortable wearing multiple hats.
- Great analytical and presentation skills are must. Must be able to think on your feet to deliver outcomes.
- We don’t constrain anyone by their title - you will be interacting directly with clients.
Also considering more experienced candidates for Supervisor level positions."