Fluent is looking for an experienced search expert to manage and grow our partnership with Google. The perfect candidate will grow our UA strategy by employing their data-driven media buying experience, collaborating with cross-functional teams, understanding the power of creative strategy, analyzing the competitive landscape, and thinking forward with machine learning and other tools to advance our media buying footprint. We're looking for a talented media buyer and people leader with a passion for marketing, user acquisition and data driven decision making.
What You'll Do
- Oversee the current team of media buyers on search, display, discovery and video (YouTube) and recruit new talent as we scale.
- Hands-on management of significant marketing budgets to maximize Fluent's growth and business profitability on search.
- Optimize channel and campaign performance, championing KPIs critical to the business (ie. ROAS, CPA)
- Regular reporting on performance; proactively sharing insights and learnings with cross-team stakeholders.
- Work closely with internal and external partners to advance our media buying capability (ie. API integrations, automation/tools, creative testing, campaign structure, reporting)
- Maintain and strengthen our partnership with Google; setting and achieving annual and quarterly targets through strategic testing, upper-funnel incrementally, and applying latest industry best practices.
Requirements
- 5-7 years of experience in arbitrage media buying, user acquisition, or performance marketing; specific focus on Google search (GDN, YouTube, Discovery a plus).
- Managed daily budgets that exceed $20k per day while maintaining positive ROAS for the business.
- Strong analytical and metrics-driven mindset; advanced in Excel and BI tools to pull out key learnings and develop a strategy.
- Creative and innovative problem solver; not afraid to roll their sleeves up to support their team.
- Experience developing automated solutions for reporting and/or bulk operations.
- BA/BS Degree in marketing/finance or equivalent.
About Us
Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. For more information, visit http://www.fluentco.com/
Benefits
At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we're not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too
- Competitive compensation
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Salary Range: $100,000 to $140,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision ( 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.