Paid Media Specialist - Austin, TX

Job Summary

The Paid Media Specialist is responsible for developing and executing paid media campaigns across various digital channels to drive lead generation and brand awareness.

Responsibilities

• Develop and implement comprehensive paid media strategies that align with the unique goals and target audiences of each business.
• Plan, execute, and monitor paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research and optimize ad targeting to maximize reach and relevancy.
• Collaborate with marketing teams to create compelling ad copy and visuals that resonate with target audiences.
• Manage advertising budgets effectively and track performance to achieve goals.
• Implement A/B testing to optimize ad performance and landing pages.
• Analyze campaign data and report on results to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid media, with a proven track record of success.
• Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills and the ability to make data-driven decisions.
• Creative mindset and the ability to develop compelling ad creatives.
• Excellent communication skills and the ability to collaborate with cross-functional teams.