Job Description

The social media planner will be responsible for tracking and reporting social media efforts by our clients, and assisting in the planning, implementation, and execution for brand-appropriate social media strategies and campaigns. They will also be a primary point of contact and coordination for working with internal marketing, PR, and agency teams to support their present and future branding plans. This will ensure consistency in voice in developing a relevant and strong social media network.

Responsibilities:

• Analyze and evaluate both existing and potential social media activities and opportunities for client base
• Plan, manage, and assist in execution of social media campaigns and day-to-day activities based on select clients plans and needs
• Work with client marketing teams to ensure social media tools are present and kept up-to-date
• Communicate and collaborate with client marketing teams (legal, customer service, e-commerce, etc.) to provide support to their initiatives and engaging in customer dialogues and answering questions where appropriate
• Develop and monitor benchmark criteria to measure the effectiveness of social media programs and report to clients
• Prepare reports to update internal and client staff on usage statistics
• Create and maintain a social media editorial calendar and schedule for each client
• Monitor trends in social media tools and applications