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Paid Search Buyer

Eighty Five Sixty, Inc.

California

Full Time

659d


Position Summary:

85SIXTY is looking for a Paid Search Buyer with experience buying and managing Paid Search, PMAX, Discovery, GDN and YouTube ads across Google and Bing. This role handles day-to-day buying and optimization across a portfolio of clients.

This person will be responsible for working with clients and internal team members to define objectives and KPI’s, plan and execute paid search strategy, tactics, media plan as well as devising methods for accurately measuring performance against the client’s goals.

85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. We are currently working remotely. We do have offices in San Diego and Denver. We expect to support flexible working schedules and locations as we go forward.

Job Responsibilities:
  • Aid in the creation of client media objectives and strategies.
  • Build and manage paid search campaigns.
  • Analyze real-time results and optimize campaigns to improve performance and assure contracted delivery.
  • Utilize internally developed cross-channel optimization tools to drive continual performance.
  • Deliver campaign performance projections and analysis with an eye towards future implications.
  • Proactively help and collaborate with the paid search team across clients for QA, observations, improvement opportunities, and builds as needed.
  • Communicate with the account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts.
  • Communicate with team on performance, optimization and projects
  • Collaborate with team members in creating full-funnel integrated marketing campaigns across all channels.
  • Monitor emerging industry trends in digital marketing.
Desired Experience & Skills:
  • Experience managing Google and Bing campaigns against client goals with at least 5-figure monthly budgets.
  • Three plus years of Paid search buying experience
  • Demonstrated ability to execute performance driven digital media campaigns.
  • Knowledge of the general activation capabilities of all available digital media tactics.
  • Strong computer skills including Excel (pivot tables and formulas), Word, and PowerPoint.
  • Ability to juggle multiple priorities and maintain strong attention to detail.
  • Self-directed, proactive, and capable of creating solutions and resolving issues.
  • Strong interpersonal skills and ability to work with cross-functional teams
  • Pays strong attention to detail and is reliable and responsive
  • Comfort operating in a fast-paced, entrepreneurial, and fun environment.
  • Certification in Google Ads and Microsoft Ads. Google Analytics 4 certification is a plus.
Benefits:
  • Health (Medical, Dental, Vision)
  • Long-Term & Short-Term Disability
  • Life/AD&D
  • FSA - Health/Dependent Care
  • Voluntary Life/AD&D
  • Employee Assistance Program
  • Retirement Plan
  • FTO - Flexible Time Off
  • Paid Holidays - 14 total
Salary Range: $60,000 - $70,000

85Sixty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, sexual orientation, gender identity, national or ethnic origin, age, disability or veteran status.

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