Position Title: Senior Digital Marketing Manager, Paid Media
Reports To: Senior Director, Digital marketing
Location: Hoboken, NJ
Position Overview:
The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands.
As the Senior Manager, Digital Marketing, you will provide strategic guidance on Newell's paid social initiatives, measure success and build out a team to help execute across multiple platforms. Through close partnership with brand communication experts (organic social, PR and influencers), segment partners, and creative contributors, you will bring our paid social strategy to the next level by looking for new and innovative advertising capabilities and engaging our audience to elevate the experience.
Primary Responsibilities:
- Collaborate with cross-functional teams to develop comprehensive media campaigns that align with overall marketing and business objectives
- Perform on-going data analysis to optimize and scale campaigns
- Present results and insights to necessary stakeholders
- Stay up to date with industry trends and developments in paid social, including platform changes and new features
- Build and manage a team to support paid social execution
- Provide strategic guidance to overall media team to ensure flawless activation strategies
- Evolve organizational processes, reporting templates, data analysis and media planning
Requirements:
- Bachelor's degree in a related field; MBA preferred
- 8+ years of digital marketing and/or eCommerce work experience
- Experience with paid social media
- Experience in programmatic display management
- Demonstrated integrity and maturity, and a constructive approach to challenges
- Ability to operate independently given direction, and bring ideas and solutions to issues raised
- Strong passion for both speed and simplicity
- Strong written and verbal communication skills
- Interpersonally savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
- Detail-oriented and operationally focused
- Demonstrated ability to lead multiple activities and assignments simultaneously
- Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or retail strongly preferred
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.