"Hootsuite is looking for a proven digital marketing leader to own Hootsuite's global paid media program.

Reporting to the Senior Director, you'll be responsible for driving new customer acquisition to support our e-commerce and Global Sales businesses through full funnel paid media placement with a strong tilt towards performance and conversion optimization tactics.

This role leads the strategy behind Hootsuite's paid media strategy and is responsible for achieving key business objectives:

• driving enterprise demos/leads, e-comm trials and increasing our brand awareness.

While working remotely from Ontario or Eastern USA you will report to the Senior Director, Brand Marketing.

WHAT YOU'LL DO:

• Hire, lead and develop a diverse team of digital media managers and specialists.
• Continually assess and grow the team's technical skills to align with the change in internal and external business & market conditions, to ensure leading-edge tactics and strategies necessary to achieve revenue & profitability targets.
• Provide leadership and direction to a high-performing team, including selection, coaching, mentoring, development, performance management and all other people management practices, including DE&I.
• Responsible for guiding the paid media program, including paid advertising campaigns on search, display, social, mobile, affiliates, and other networks.
• Engage the broader marketing organization for ideas and recommendations while being accountable for critical business decisions that include agency support, implementation tactics and budget allocation.
• Lead strategy development for Hootsuite's paid user acquisition channels.
• Support and develop a framework for identifying, testing and scaling up new channels that balance risk and opportunity.
• Work alongside paid media agencies to provide weekly/month/annual evaluations and insights on paid media performance and ROI.
• Manage Hootsuite's digital media agency and ensure we're maximizing efforts and value across our omnichannel approach.
• Build the capability of the acquisition team to provide a holistic view of traffic composition to marketing and other groups at Hootsuite.
• Provide detailed insights and education on market demand and business drivers that impact segmentation in order to provide best-in-category web experiences for our existing and potential customers.
• Create a best-in-class omnichannel experience that powers Hootsuite's acquisition engine.
• Proactively work with key stakeholders and cross functional teams across Hootsuite to align the paid, organic search, and website strategy.
• Partner closely with Hootsuite's experimentation team.
• Contribute to the generation and review of new test ideas, help others vet ideas and learn from tests, and ensure the successful implementation of winning experiments in production.
• Manage a multi-million-dollar budget; responsible for accurately measuring the effectiveness, profitability and efficient allocation of resources.

WHAT YOU'LL NEED:

• Extensive relevant experience, including a proven track record of driving consistent revenue through effective paid media efforts in SAAS, and leading multiple digital marketing teams in fast-paced performance-oriented environments.
• Demonstrated experience managing a budget in excess of 5M+/year.
• Excellent functional knowledge of SaaS business models, with a proven ability to use data to analyze marketing funnels, and recommend changes that result in large improvements.
• Deep understanding of best practices in website A/B testing and conversion optimisation.
• Demonstrated SEM knowledge and expertise.
• Experience building full funnel media programs with sound reporting and metrics frameworks.
• Good working understanding of ad platforms, GMP, GA.
• Solid understanding of both SMB and Enterprise customer segments, and how differences in these can factor into web experiences and sales cycles.
• An ability to execute global programs successfully, to innovate to resolve complex marketing challenges, and to anticipate future needs of the business and plan accordingly.
• Builds inclusive, cohesive teams which apply diversity to achieve common goals.
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work.
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision.
• Challenges and supports others to create results but also develop new capabilities.
• Successfully develops the capacity and capability of team and individuals on the team.

WHO YOU ARE:

• Tenacious.

You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.

• Curious.

You are always learning and seeking ways to make things better.

• Conscientious.

You keep your promises, taking your commitments to others seriously, and you have strong integrity.

• Humble.

You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

• Step Up:

Show the world what it looks like to live and work by these guiding principles.

• One Team:

Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are.

• Customer Obsessed:

Focus relentlessly on helping our customers succeed.

• Go Fast, Be Agile:

Widen our competitive advantage by committing to speed and simplicity over perfection and complexity.

• Play to Win:

Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders.

• Neighbours & Allies:

Give back to our communities and be an ally.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Associated topics:

advertise, community, demand, hospital, mba, media, principle gift, public, twitter, university relationship"