The Rams are looking for a Manager, Digital Marketing – Paid Media. This role is primarily responsible for developing plans for and executing all Rams advertisement buys and barters to maximize season ticket, single game ticket and group ticket sales, enhance the LA Rams brand and effectively manage partner content. The ideal candidate has experience in digital and traditional ad buying platforms, digital media testing, digital media tracking technology and project management.

Responsibilities:

• Build and optimize paid social, SEM, programmatic, and traditional media campaigns to drive ticket sales and build the Los Angeles Rams brand
• Develop and test audience segments to maximize performance of all campaigns
• Amplify existing high performing social content via “boosts” to build retargeting base
• Manage paid media performance tracking tools, including but not limited to: UTM parameters, pixels, tags, floodlights etc.
• Work with existing and new trade partners to traffic and utilize all available assets
• Draft radio/TV script copy and work with partner stations to ensure timelines are met for all spots
• Regularly evaluate opportunities for new trade relationships to reach target and growth audiences
• Consistently report back on paid & trade media performance and find areas of optimization to maximize performance
• Collaborate with analytics team on recurring insights from paid & trade media performance
• Coordinate creative development process from asset design to deployment
• Upkeep paid & trade media project plan to ensure it reflects all assets in market and needed assets
• Support other Digital Marketing and marketing department initiatives as needed