Position Overview:

Swivel is a start-up founded in 2018 by Simcha Kackley. Swivel has <10 highly engaged clients in B2B who are 10-200M in annual revenue, and our team immerses as their “growth team.” We manage it all --- go to market strategy, buyer personas and journey mapping, demand gen and lead gen, and sales enablement. The goal is to help our clients drive predictable revenue via a more strategic long-term approach.

Swivel is looking for a creative & talented Paid Media & Automation Director to join our dynamic, growing, start-up team. This role will play a significant part in expanding our content capabilities and will be responsible for developing comprehensive paid media and operations strategies for fully integrated campaigns and content experiences, and the corresponding deliverables that brings results.

This role will work closely with the Founder, VP Ops, and entire team. This is an extremely high energy fast paced position that requires strong project management skills, the ability to keep multiple projects on track and on budget, sound decision making and has the ability to multitask. This person should feel very comfortable brainstorming and working in an environment that fosters independent thought and team collaboration. You must be passionate about what you do and the people you work with.

Key Responsibilities include:

Strategy
• Vital member of the Swivel Team to develop marketing strategies and plans for clients.
• Lead inbound marketing activities, collaborating closely with resources to execute a plan that will generate leads - coordinating across website, email, advertising, etc.
• Define compelling outbound lead gen campaigns that break through the clutter with prospects
• Evaluate results and adjust continually to increase impact and reduce costs; report key metrics regularly
• Define testing strategy across Go to Market

Paid Media
• Define paid media strategy across Facebook, Google, LinkedIn, YouTube advertising for each client
• Define testing strategy for channels, creative, audiences, and messaging
• Research and define audiences to test and maximize results
• Oversee accurate execution of the campaigns
• Oversee budget management
• Improve tracking to understand quality of leads by campaign and content
• Identify new channel or strategy opportunities based on new features and new ways to reach audiences
• Analyze performance of channels, audiences, messages, and creative to derive insights and optimizations

Web CRO
• Define website CRO strategy for corp. site, as well as microsite/landing pages
• Analyze hotjar to derive optimizations
• Define testing strategy for web pages

Email Marketing
• Define and guide strategy for cold outreach and nurture marketing
• Oversee accurate execution of emails and consistently reaching all prospects
• Define testing strategy for emails
• Analyze performance to derive insights and optimizations

Reporting
• Provide monthly reports on Marketing’s key performance indicators to clients that identify executive summary, optimizations, results, and upcoming plans
• Owner of Google Analytics with report-outs and recommendations

MarTech Strategy
• Identify new strategies and opportunities for new technology as needed
• Professional Development
• Encouraged to participate in ongoing professional development opportunities in American Marketing Association and other associations/events.

The Ideal Candidate:
• A minimum of 3 years of paid media, lead gen, automation, and marketing ops experience
• Marketing Automation experience
• B2B preferred experience
• Bachelor’s Degree - preferably in marketing, communications or business administration
• Ability to multitask on multiple accounts and deadlines in a quick and efficient manner
• Strong verbal and written communication skills

Attributes:
• Excited about start-up environment
• Strong work ethic, sense of urgency, and desire to succeed
• Process oriented
• Above-average listening, written, and verbal communications skills
• Ability to thrive in an fast-paced work environment and manage multiple projects simultaneously
• Great attention to detail; highly organized yet able to see the “big picture”
• Fast learner that proactively tackles challenges
• Team player

Core Values:

The ideal candidate will align with Swivel’s 5 core values:

Be Human: We can do amazing things and still not get everything right. We’re all trying our best—and will acknowledge this in others as well as in ourselves. We hold work-life balance as foundational to being human, and we respect and encourage that balance in each other. We allow ourselves and others the space to make mistakes and to improve because of them.

Think Intentionally: When we live from a place of intention and purpose, it spreads out to every part of our lives and our work. We think about our impact & see the big picture. Every day is another opportunity to create what we want to see in the world.

Foster Positivity: Positivity is not automatic. Instead, it’s a choice we make every day—to focus on fostering what we want instead of what we don’t. Positivity means accepting that which we can’t change; while trusting in the agency to impact our circumstances for the better.

Take Ownership: We own our work and know the value it can give to other people. We take responsibility for our share and will help others when they need it.

Nurture Curiosity: We know that questions will take us further than answers, that by listening we learn more than by speaking. Curiosity is important to us because it adds value to our lives, makes the world exciting and open, and deepens our own abilities in the world.

Perks:
• Quarterly bonuses
• Highly Rated Healthcare, Medical, Vision, and Dental Benefits
• Company matched 401k
• Quarterly personalized 1:1 and group sessions with our team leadership coach
• Enjoy a flexible schedule with mostly remote
• Union Hall (Cincinnati, Ohio) membership with free downtown parking
• Weekly team lunches
• Monthly team events like bowling, ax throwing, & more :)
• Team events to give back to the community (i.e. Adopt a Class)
• Be an integral part of a growing, small Cincinnati agency with a unique value proposition
• Work alongside smart, talented people who will push you and help you grow
• Build experience working with a wide range of business & industries
• Learn a valuable breadth of skills that span across the entire revenue cycle
• Encouraged to participate in ongoing professional development opportunities in American Marketing Association and other associations/events

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:
• 8 hour shift
• Monday to Friday

Supplemental pay types:
• Bonus pay

Ability to commute/relocate:
• Cincinnati, OH 45202: Reliably commute or planning to relocate before starting work (Required)

Experience:
• Marketing: 3 years (Required)
• Paid Media: 2 years (Required)

Work Location: Hybrid remote in Cincinnati, OH 45202