Manager, Marketing Automation & Paid Media

Company Description

Diamond Kinetics (DiamondKinetics.com) is a growing sports-tech company focused on baseball and softball. As the market leader in the space, DK combines motion-based-sensors with mobile applications and a robust digital platform to provide hitting and throwing data to players, parents, coaches, and teams – helping them understand their performance, improve, and have more fun playing the game they love.

Our company is a fast-paced, performance-driven company where responsibility comes fast and exceeding expectations is the expectation. The work is challenging but exciting, especially for those who love sports. We believe in stretching for growth as a company, and as professionals, and seek competitive, self-motivated people as teammates who do the same.

Job Description

This Job Reports to: Director of Performance Marketing

At Diamond Kinetics, the Manager of Marketing Automation & Paid Media will lead execution and implementation of cross-channel tactics that will drive Awareness, Consideration, Conversion, and User Retention.

The person in this role will work closely with the Director of Performance Marketing to shape the company’s robust omnichannel strategy, and will be responsible for the implementation and optimization of, as well as reporting on, tactics that will shape future digital planning.

This position will be responsible for managing the end-to-end system usage, execution, and adoption of Marketing Automation systems (primarily Email & iOS App Push Notification), as well as the technical implementation of these campaigns. It will also require hands-on digital media buying, optimization, and reporting.

This position will include elements of Project Management particularly as it relates to the collection and organization of content from multiple internal and external sources. This role will work primarily with the Marketing team, but will also work cross-functionally with internal DK Product, Data, and Development Teams, as well as external vendors.

This role emphasizes execution at a tactical level, with opportunities for growth lending strategic support.

RESPONSIBILITIES:

Lead Marketing Automation Implementation (60% of Effort):

Drive strategy and optimization in all Marketing Automation platforms, namely One Signal and SendGrid, as well as the integrations to fully utilize platform capabilities to align with our ongoing digital marketing and product strategies.
Analyze and interpret business requirements and translate them into actionable strategies for utilization and optimization of marketing automation platforms
Effectively partner with Performance Marketing, Creative, Product, and Data teams to improve outreach/engagement efforts and to increase leads acquisition, sales conversion rates, and user retention rates
Enable the Marketing team to build multi-step communication journeys that include integrated email and push notification outreach as part of a holistic, omni-channel strategies
Implement best practices around segmentation, A/B testing, targeting, and personalization of communications to current and potential customers
Identify and manage process improvements including, documentation updates, end-user training, management of an annual action plan/roadmap, platform budgeting, etc.
Monitor the progress of our marketing automation campaigns through ongoing reporting, including the development of actionable insights and takeaways to implement in future programs

Support Paid Media Buying & Reporting (40% of Effort):

Develop, deploy, and optimize paid digital media programs
Hands-on media buying across digital channels (Social, OLV, SEM, Display, DSP, Amazon, Influencer, and other channels)
Day-to-day campaign monitoring and optimization
End-to-End Reporting Analyze, review, and report on effectiveness of digital campaigns and provide actionable insights/recommendations for future implementation
Grow and maintain a depth of digital marketing expertise for the company.

Qualifications

QUALIFICATIONS / REQUIREMENTS:

BA/BS degree or higher
Minimum of 5+ years of professional experience
Preferred - experience working in direct-to-consumer, eCommerce, mobile apps, and/or membership models
Experience with ESP (preferred SendGrid) , including but not limited to:

Email Design
List Creation & Segmentation Management
CDP Integration
Automated Drip Campaign Implementation
End-to-End Campaign Reporting

Background using One Signal Push Notification Platform, including but not limited to:

Creating & Sending Push Notifications
List Creation & Segmentation Management
CDP Integration
Automated Drip Campaign Implementation
End-to-End Campaign Reporting

Familiarity with Segment as a CDP
Use Customer/User Data to Drive Automated Campaigns
Collaborate with Data Team Build and Transfer Lists
Hands-On Knowledge of Media Buying & Reporting on Digital Platforms, including: Facebook/Instagram, TikTok, Google, Amazon, Apple Search Ads, SnapChat
Demonstrated success working in fast-paced, collaborative and creative environment with
Ability to prioritize, multitask, and manage through ambiguity
Strong relationship management skills; proven ability to get the most out of partners and
vendors while maintaining a solid relationship.
Experience in Project Management, particularly as it relates to the collection and organization of content from multiple internal and external sources.
Diamond Kinetics provides a flexible work environment – this position may work remotely with requisite travel to the Pittsburgh office at times
Ability to work occasional evening and weekend hours.
Ability to travel (up to 10%)

Additional Information

The intent of this job description is to provide a non-exhaustive representation of the type of duties and responsibilities that will be required of the position given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Diamond Kinetics may supplement, modify, or eliminate responsibilities from time to time, at its discretion. Diamond Kinetics is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee success.