Overview:
Are you the Rockstar Paid Digital Media Specialist that can help us in our mission to reimagine health care education? If you are as committed to pushing boundaries and staying curious as we are, keep reading!
This is us:
Evidence In Motion is a group of passionate people reimagining health care education to humanize patient care in every community. We value:
- Customer obsession
- Doing the right thing
- Making it matter
- Staying curious
- Pushing boundaries
Benefits:
- Generous PTO
- Sick time
- Competitive Salary
- 401(k) plus 4% matching
- New parent perks
- Health, Dental, Vision Insurance.
- STD and LTD
- Much, Much More!
Responsibilities:
What you will be doing:
- Manage, create, and deploy PAID Social and Search Digital Ad Campaigns in Google Ads, Facebook, Instagram, and other relevant platforms.
- Manage data-driven campaigns through all aspects of multi-channel direct marketing, including planning, campaign execution, and results monitoring.
- Monitor and respond to social media comments on behalf of partners where appropriate.
- Work directly with University Partner stakeholders to implement conversion on university-owned pixels and successful placement of RFI form codes for all marketing web properties.
- Collaborate with vendor partners directly on lander optimizations, RFI form fields, and any other paid media-related activities that require custom development.
- Management of monthly invoices from partner advertising platforms (google, social channels, expense reporting in Concur platform, etc.)
- Deploy test & learn initiatives to deliver integrated engagement strategies.
- Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research, and competitive intelligence.
- Utilize problem-solving and organization skills, demonstrate attention to detail, and manage multiple high-profile campaigns.
- Optimize marketing activities by leveraging analytics.
- Coordinate projects by collaborating with the marketing team and interfacing with internal and external stakeholders.
- Collaborate with graphic designer and program strategists to ensure paid digital campaigns has an optimal user experience.
- Oversee media campaign performance by monitoring pacing, key KPIs, and implementing optimizations.
- Design and maintain data visualization dashboards for partner campaigns.
- Analyze and report on KPIs, trends, and future recommendations regularly
Qualifications:
Our Must Haves:
- Demonstrable platform expertise with Facebook and Google Ads.
- Comfortable with both autonomous and collaborative work
- Outstanding communication and interpersonal skills
- Careful attention to detail
- Ability to handle data with confidentiality
- Ability to distill data and metrics into actionable insights that support clear recommendations
- Demonstrated ability to take ownership, juggle multiple work streams, and deliver on timelines
- Good organizational and time management skills
- Bachelor’s degree or higher in Marketing, Communication, English, or a related field
- 3-5 years of PAID Digital Marketing Experience
- 3-5 years of PAID Facebook and Google ads experience
- Experience working in an agency environment is preferred, but not required
- Landing page design and coding experience preferred