Position: Paid Media Strategist
Location: Position can be 100% remote but you must be located in (Indiana, Illinois, Ohio, Kentucky)
My client, a digital marketing agency is looking to bring on a new Paid Media Strategist to join their Media team! They specialize in Paid Search, Paid Social, Programmatic & Display, Conversion Rate Optimization, Customer Journey & Marketing Strategy, and Analytics & Research.
The Paid Media Strategist will be responsible for the performance and strategic optimizations of client’s paid media campaigns. This role reports to Paid Media Managers. Your tasks will include building campaign plans, optimizing campaigns, pacing budgets, reporting, project managing client projects among other things.
RESPONSIBILITIES
- Maintain high level of client knowledge for designated clients
- Understand the overall client media plans and how campaigns can affect their overall business performance
- Help to develop campaign strategy and road-mapping
- Build testing plans for creative, bidding, targeting, campaign set up and more
- Execute paid search, paid social, display and other campaigns for multiple clients -Complete optimizations in a proactive manner to ensure each campaign meets or exceeds desired KPIs and specific goals
- Manage and maintain digital media budgets, forecasting and pacing
- Conduct keyword and audience research
- QA campaign settings, targeting, landing pages, ads and more
- Extract campaign data, generate client reports, interpret and analyze results
- Identify trends, wins, and losses and communicate to teams and clients
- Communicate with designated client teams on performance, plans, project statuses and more
- Maintain digital marketing knowledge through constant self-education
- Bring potential opportunities of growth to account managers and directors - Improve and maintain internal and external documentation
REQUIRED SKILLS & EXPERIENCE
- 3+ years of experience managing campaigns in Google Ads and setting campaign strategy for clients
- BA/BS in Business, Marketing, Statistics, Informatics and/or other related degrees
- Working knowledge of Microsoft Excel and other Microsoft products
- Basic proficiency in Google workspaces (Sheets, Docs, Slides, etc.)
- Understands how to properly analyze qualitative and quantitative data
- Ability to multitask and prioritize
- Strong problem solving skills
- Strong attention to detail
- Excellent written and verbal communication skills
- Excellent time-management and organizational skills
- Inquisitive nature and desire to always find ways to improve
- Ability to work independently as well as part of a team
- Ability to handle difficult situations in a positive and professional manner - Google Analytics Certification
- Google Ads Professional Certification
BONUS SKILLS
- Experience managing campaigns in Meta and other social media platforms
- Experience managing campaigns in DSPs
BENEFITS & PERKS
Not only will you learn, grow, and have fun as part of our team, but you also will receive some of the industry’s best benefits and perks as a full-time member of the team.
- Unlimited PTO (Two week minimum required to support work-life balance)
- 12+ paid holidays every year
- 401(k) with company match up to 4%, fully vested after 90 days
- Competitive healthcare plan (Medical, Dental, Vision)
- BetterHelp therapy subscription
- Virtual vet clinic and pet emergency fund through PAWP
- DashPass subscription via DoorDash
- Stocked office kitchen and coffee bar